Project Deliverables

Full consultative audit of rebuildingseminars.com. Covers competitive landscape, brand discovery, site/GBP/technical findings, brand direction concepts, IA proposal, go-to-market plan, growth funnel + KPIs, 90-day content calendar, and 27 discovery questions for Bob.

ℹ️ Broken into 8 short, plain-English web pages

Brand voice and identity guide. Covers: brand essence, voice pillars, tone-by-context matrix, vocabulary (approved/avoid/proprietary), visual palette, typography, social starter pack.

ℹ️ Part of the readable audit section

The primary client deliverable: the full audit plus the brand voice guidelines appendix. This is what Annette sent to Bob on April 28, now rewritten as plain-English web pages.

ℹ️ Audit and brand voice both live in the readable audit section

Eight branded font-pairing specimens (Modern Professional, Editorial Expressive, Classic Publishing, and 5 others) used in the audit's brand direction section.

Cover email framing the audit delivery with a Google Drive link and reading guide (start with §1 Executive Summary; §27 discovery questions feed the next phase).

Full Ahrefs research output: 9-site competitor comparison, 30 target keywords with composite scoring, hidden competitor analysis (Reddit/Meetup/Facebook + indie coaches), 52 per-page success blueprints, expansion territory data (breakup + spousal-loss), raw CSV exports.

ℹ️ Foundation for all content strategy

Current-state crawl, GBP status, NAP citation cleanup list (14 broken citations), meta description templates, Open Graph templates, JSON-LD schema spec, rebuild recommendations.

Deep-dive on rebuilders.net's potential trademark infringement of 'Rebuilding Seminars.' Evidence package includes USPTO analysis, testimonial matching, and Wayback Machine research. For trademark counsel review only — never public.

ℹ️ Bob needs to engage trademark counsel (todo bob-014)

Demographics (35-65, Front Range, 6-24 months post-divorce), pain points, emotional state, buying triggers, messaging that works vs. repels, product feature priorities, objection handling, bad-fit customers. Drawn from audit testimonials and review patterns.

ℹ️ Internal reference; not for external use

4-phase plan (Foundation, Anchor Expansion, Territory Expansion, Authority Building) with 20-week timeline, success metrics, and ownership map. Sub-plans cover local SEO, LLM/GEO SEO, divorce recovery hub, breakup recovery hub, spousal-loss hub, link building, and parallel execution.

Detailed grid-rank tracking workflow, 25-town candidate list with drive times, 5-keyword set for grid scans, prioritization formula, week-by-week action plan, paid tooling stack recommendation.

Recommends keeping 'Marriage or relationship counselor' as primary; adding 4 secondaries in a 7-10-day cadence: Support Group, Mental Health Service, Counselor, Life Coach. Includes rationale, risk analysis, suspension avoidance.

ℹ️ Bob needs to approve before implementation (todo bob-008)

Strategy for getting two Wikipedia articles published. Includes COI disclosure approach, prior decline reasons, and submission timeline (realistic 5-7 months from start to both articles accepted).

ℹ️ Bob needs to create Wikipedia account and make 10 autoconfirm edits (todo bob-009)

45 podcast targets (tiered) with one-line pitch angles for each. Annette selects the first 5 to send.

ℹ️ Annette needs to pick first 5 targets (todo annette-013)

JSON file with 41 cities (lat/lng, name) for building the /rebuilding/cities-served/ page. Local SEO landing pages drive Front Range organic traffic from city-specific searches.

ℹ️ Cities page build is on the AI todo list (todo ai-005)

24 full article drafts targeting the divorce recovery topic cluster. All include 'BOB STORY HERE' placeholders for Bob to personalize. Includes FAQ-derived content cluster (16 articles from Bob's intro workshop Q&As) plus additional spokes.

ℹ️ Annette voice review + Bob personalization needed before these go live

17-question FAQ page in Bob's voice, with FAQPage JSON-LD schema markup (AI-Overview-citation-ready). Source questions from Bob's May 6 intro workshop.

ℹ️ Ready to publish to rebuildingseminars.com once Bob approves

Bob's voice fingerprint extracted from the Letters from Bob archive: phrase patterns, signature wordplay, contrast pairs, named ask, sign-off style. Used to calibrate all article drafts.

ℹ️ Internal reference document

Firsthand account of attending Bob's intro workshop, capturing the '8 waves' of participant moments, Bob's teaching style, authentic participant energy. Used as source material for FAQ content and brand voice calibration.

ℹ️ Internal source document

Complete 8-email sequence for prospects who inquired but haven't enrolled. Scored 93.0/100 average across a 10-expert panel. Every email cleared the 90+ bar. Includes send timing, A/B testing plan, and implementation notes for GoHighLevel.

ℹ️ 4 open questions before send: email 3 testimonials, email 7 Zoom cohort claim, email 8 enrollment cadence, sender domain warm-up

The full 8-email sequence with a cover memo explaining the design, asking Bob for go/no-go and markup of anything that doesn't sound like him. Now a readable web page instead of a download.

ℹ️ No recorded response from Bob yet

Bob's private dashboard: all 24 article drafts for his review, his open to-do items with multiple-choice options, and links to graduate reviews.

All 293 Google reviews captured and synthesized: 6 strategic findings, 8 featured quotes, 4-star rating analysis, and what 9 years of reviews reveal about the program's selling points.

Main Rebuilding project dashboard with separate views for Annette and Bob. Shows todos, article review queue, and project navigation.

Staging index of all 24 divorce recovery article drafts with word counts, excerpt previews, and review queue links. Bob and Annette can read ahead.

FAQ page in Bob's voice with JSON-LD FAQPage schema. Staged here for review before publishing to rebuildingseminars.com.

Archive of all work session updates organized by date.

Every core page of Rebuilding Seminars rebuilt to match Bob's real live brand (terracotta, sage, gold, plum, Montserrat headlines, square buttons, the real logo): Homepage, How Rebuilding Works, Self-Assessment, Facilitators (Bob and Kathy bios), Graduate Events, Contact, Seminar Info, and Checkout. Full-bleed backgrounds with a centered responsive container, verified across phone-to-desktop widths.

ℹ️ Interim pro-bono showcase while Go High Level access is pending

Tuition corrected to $1,200 (verified against Bob's live Seminars and Workshops page), a Schedule a call with Bob link added to the Niwot card, Bob bio lines trimmed to the verified facts, and a Google reviews section showing real five-star reviews under the 4.96 stars across 293 reviews headline.

ℹ️ Confirm Bob's real payment-plan terms (checkout currently shows an even $600 x 2 split)

The articles hub and the article detail template, both rebuilt in Bob's brand and cleared of the draft banners. This is where the 24 divorce-recovery articles will live and rank for local Boulder and Denver search.

All of the Hub 1 articles narrated in a clone of Bob's voice (plain Chatterbox at default settings on the local RTX 4070), uploaded to Cloudflare R2 and byte-for-byte verified. Built as Annette's proofreading aid (she learns by listening), so quality matters even though it is not a public podcast.

A curated library of more than 1,380 quotes, each tagged by theme, register, track (universal or faith), and a max-safe-for-social flag. It is the single source of truth: every quote used on the site, on Instagram, or in email must exist here. Browsable on a password-gated hub page.

ℹ️ Hub page is password-gated; Annette has the password

The finished post designs in Bob's brand at true Instagram dimensions now live right inside the month plans: the do-say / do-not-say carousel and the real Google-review cards in Month 1, and the six picked quote cards split across Month 1 and Month 2. Read the caption and see the design together.