Hi Bob. We gave your website and your online presence a thorough once-over, the same way a friend who knows this stuff would look under the hood of your car before a road trip. The short version: the engine is strong. You rank #1 on Google for the search that matters most, your reviews are outstanding, and the foundation you have built over nine years is real and hard to replicate. There are a handful of small, fixable things that are quietly costing you new sign-ups, and none of them require you to do anything technical. Here is the whole picture in plain English.
What we checked
We looked at the things that decide whether someone searching for divorce help in your area ever finds you, and whether they trust you enough to reach out once they do:
- Every page on your site, and how each one shows up in a Google search
- How clearly Google understands who you are, where you are, and what you offer
- Whether your name, address, and phone number are correct and consistent everywhere
- How your reviews, your bio, and your upcoming workshops appear to a first-time visitor
- Whether the path from "just curious" to "booked a call" is clear or confusing
What is already working well
Let us start here, because it is the most important part and it is genuinely impressive.
- You are #1 on Google for "divorce recovery workshop." When someone in your area searches for exactly what you do, your site comes up first. That top spot is the single most valuable thing you own online, and it is the result of nine years of good work and other websites linking to you. Everything we suggest below is designed to protect this, never to risk it.
- Your reviews are a wall of gold. Hundreds of 5-star Google reviews is something most businesses can only dream of. It is your strongest selling point, and people feel it the moment they land on your page.
- Your reputation is built on a foundation competitors cannot fake. Roughly 187 other websites link back to yours, built up slowly over the years. That kind of trust takes a long time to earn and is a big reason you rank so well.
- Your credentials and your story are exactly the right trust signals. Your name, your counseling license, the Niwot location, and the Bruce Fisher framework you teach are all things that make people, and Google, trust you. We want to feature these more prominently, not change them.
- Your sign-up path makes sense. The "take the self-assessment, then come to a workshop, then join the seminar" flow is a smart way to meet people wherever they are. The idea is good. A few tweaks below will make it convert better.
What needs a little attention, and why it matters for your seminars
Think of these as small tune-ups. Each one is quick, and each one helps more of the right people find you and decide to sign up. We have put them in plain terms, with why each one matters for filling your cohorts.
1. A wrong ZIP code in your footer
The address at the bottom of every page lists the ZIP code 80544, which is actually a town about 90 minutes north of you. Niwot's ZIP is 80503. This sounds tiny, but Google uses your address to decide who to show your site to locally. A wrong ZIP can quietly send you to the wrong neighborhood. We just need you to confirm the correct ZIP, and then we fix it everywhere in a few minutes.
2. Google cannot fully "read the label" on your business
There is a behind-the-scenes bit of code (it is invisible to visitors) that spells out for Google exactly who you are: your business name, that you are a local business in Niwot, your reviews, your bio, and your upcoming workshop dates. Right now that label is missing. The practical effect: your gold-star reviews are not showing up as star ratings in Google search results, and your workshops are not appearing in Google's "upcoming events" listings. Adding this label is the single biggest, fastest win available, and it is something we handle entirely for you. Nothing on your page looks any different to visitors; it just makes Google show you off properly.
3. Your page has some "leftover" placeholder text
In three spots, the words "Small Call to Action Headline" are still showing on your live homepage. That is filler text that was never replaced. It is a small thing, but to a visitor deciding whether to trust you with something as personal as divorce recovery, anything unfinished can plant a tiny seed of doubt. Quick fix.
4. The homepage gives visitors too many "front doors" at once
At the top of your homepage, three buttons compete for attention with equal weight (self-assessment, free consult, and enroll). When everything is emphasized, nothing is, and an overwhelmed visitor often picks nothing. The fix is to make one clear primary invitation, most likely "Book a free 15-minute call with Bob," and let the others be quieter secondary links. For someone who is hurting and unsure, one warm, obvious next step converts far better than three.
5. A few technical labels are mislabeled (invisible to visitors)
A handful of the small text snippets Google reads, like the short description of your site that appears under your link in search results, and the preview that shows when someone shares your page on Facebook, are coded slightly wrong or are missing a piece. Visitors never see this directly, but it affects how appealing your link looks when it shows up in a search or a social share. These are all quick, behind-the-scenes corrections we make for you.
6. Your headings confuse search engines a little
Every web page is supposed to have one main headline, the way a newspaper article has one title. Your homepage currently has six things all flagged as "the main headline," including your address and phone number. Google uses headings to understand what a page is about, so this muddies the message. Cleaning it up is a quick edit and helps Google understand your page more clearly. Visitors will not notice any change.
7. Your blog has been quiet since 2022
Your blog has six posts, all from March 2022. Google strongly rewards websites that keep publishing helpful, relevant content, and your years of expertise are exactly the kind of material that would rank well and bring in people searching for answers about divorce and starting over. The good news: we already have a batch of articles in your voice ready to go. Bringing the blog back to life is one of the highest-payoff things we can do over the next couple of months, and we do the heavy lifting.
8. Room to grow into nearby towns and key topics
Right now you essentially have a strong homepage and a few core pages. There is a real opportunity to add dedicated pages for the topics people search (like a deeper "divorce recovery" page and a clear "about Bob" page) and for nearby Front Range towns. This is how you get found by people who are not yet searching for you by name. This is a Phase 2 build, planned and written for you over the coming weeks, not something you need to act on today.
About your website's "home" (and a reassuring note)
Your site runs on a platform called GoHighLevel. The honest recommendation: stay where you are for now. Everything above can be fixed right on your current site. Because you hold that valuable #1 Google spot, moving to a new platform too soon would risk a temporary drop in your rankings, and there is no reason to take that risk while we are still strengthening the foundation. Down the road, once we have published a lot more content, we will likely move you to a faster, easier-to-update setup, and when we do, we will plan it carefully so your rankings and your sign-up forms are never interrupted. Either way, the technical side stays off your plate.
What happens next, and what (if anything) you need to do
Almost all of this is ours to handle. Here is the honest split:
- The one thing we need from you: confirm your correct Niwot ZIP code (we believe it is 80503). One quick reply and we take it from there.
- A few things to glance at and approve when you have a minute: the cleaned-up homepage wording, the single clearer "book a call" button, and the batch of blog articles in your voice before they go live.
- Everything else we simply do for you: the behind-the-scenes Google labels, the placeholder cleanup, the heading fixes, the technical corrections, and building out the new pages and blog over the coming weeks.
Bottom line, Bob: you have something rare and strong here. These are tune-ups on a car that already runs well, aimed squarely at one goal, getting more of the right people through your door and into the work you do so well. Nothing here is urgent or alarming, and none of it lands on your plate beyond a quick ZIP confirmation and a few approvals. We will handle the rest.