Bob's To-Dos

Read and approve the fall early-bird email at https://annettethompson.com/rebuilding/early-bird-email/. It's written in your voice: the $1,099 early-bird price through July 24, 2026 (then $1,200), the Sunday Sept 20 start, a no-pressure tone, a one-line text version, and a graduate social-proof block. One yes from you and it's ready to go out to your list while the July 24 deadline still has weeks of runway.

The single most direct September-cohort lever we have: a warm list, a real deadline (July 24), and a finished email that only needs your yes.

Read and approve the Google review request at https://annettethompson.com/rebuilding/google-review-request/. It's the gentle second nudge for recent graduates, in your voice: a text version, an email version, and the how-to for your one-tap review link. Fresh reviews land right when September prospects are reading them.

Reviews are the first thing a 'divorce support group near me' searcher checks. A steady trickle of fresh five-star reviews between now and September is conversion fuel for the listing.

GBP secondary-category approval (REVISED 2026-06-07, verified live). We confirmed on Google that your Google Business Profile primary category is already 'Divorce service' (your public listing shows 'Divorce service in Niwot, Colorado', 5.0 stars, 295 reviews). RECOMMENDATION: KEEP 'Divorce service' as your primary, do NOT change it (it's the most accurate, highest-intent label and it's already ranking; swapping a primary can wipe local rankings for weeks). The only change is to ADD secondary categories, ONE AT A TIME, 7-10 days apart (multiple category edits in one sitting is a top Google suspension trigger and would risk your Niwot Hall address). REVISED ORDER (most-valuable first): (1) Support group, exact match for 'divorce support group near me', lowest competition, biggest immediate lift, zero licensure risk; (2) Counselor, a broad safe umbrella term appropriate for a Licensed Professional Counselor, backstops 'counselor near me'; (3) Life coach, captures 'divorce coach' / 'breakup recovery coach', no license needed; (4) OPTIONAL and LAST: Mental health service, now defensible because you're a licensed LPC and it unlocks therapy/counseling searches, but it draws the most scrutiny, so add it last and watch for any ranking dip. Note: your public listing only shows the primary, secondary categories are visible only inside your GBP dashboard, so whoever has dashboard access should first CHECK which secondaries are already set and add only the missing ones. DEPRIORITIZED: 'Marriage or relationship counselor' (it leans toward saving marriages, which mismatches a divorce-recovery program), optional later test only. AVOID: 'Mental health clinic / Psychotherapist / Psychologist' (would misrepresent practice scope). Approve / push back / questions?

Verified live on Google 2026-06-07: primary is already 'Divorce service' (5.0 / 295). KEEP it. Charlie + Annette can add secondaries one-at-a-time once you approve, after checking the dashboard for which are already set. Niwot Hall address stays untouched.

Proofread all the articles on the mockup site. Every article on https://annettethompson.com/rebuilding/articles/ is published as an unproofed draft and is publicly linkable right now. Please read through all of them and flag anything that's wrong, off, or doesn't sound like you (typos, facts, tone, phrasing) so we can fix it before these go live on rebuildingseminars.com. We removed the per-article 'Draft' badges, so this is the single reminder that the whole set still needs your proofread. You can read them straight on the site, and each article page has an '✏️ Edit this article' button if you'd rather fix something inline (Annette reviews edits before publish).

All articles at /rebuilding/articles/ are publicly linkable but unproofed; the per-card Draft badges were removed, so this todo carries the proofreading reminder. Distinct from bob-012 (add your stories) and bob-013 (check your bio in Article 12).

Decide on the graduate survey's events questions. In the survey doc ('Copy of Rebuilding-Graduate-Survey-FOR-REVIEW' in Google Drive), you crossed out the whole quarterly-events block (questions 7 through 9f: past attendance, barriers, which events appeal, the two pricing questions, day and time, travel distance, and the fence-sitter levers) plus the duplicate Facebook question. Annette's June 10 email explains why that block exists: it's the event-planning and pricing research that makes graduate events well-attended and self-sustaining instead of guesswork. Your call either way; once you decide, Charlie builds the final survey as a Google Form for graduates (the Google Forms setup you asked about on June 9).

Your 3,000+ graduates are the referral engine, and graduate events are where referrals happen. The crossed-out block is what tells us which events they'd actually attend and pay for. Once decided, the Google Form goes out fast.

Browse the article index and pick whichever drafts call to you. INDEX: https://annettethompson.com/rebuilding/articles/ (24 drafts on divorce, breakup recovery, helping kids, dating after divorce, shame, support groups, etc.). Each draft has 2-3 yellow `🟡 BOB STORY HERE` markers: drop in 2-4 sentences from your workshops, your own divorce 20 years ago, or a participant outcome. Skip any marker that doesn't have a story for you (better empty than forced). NEW: every article page now has a '✏️ Edit this article' button at the top: you can edit directly on the page and click Save. Your edits go straight into the system (Annette reviews before publish to GoHighLevel). State: Annette is doing voice-review tonight 2026-05-08; you can read ahead now. Two ways to add your stories: (a) inline editor on the article page (preferred: your hands on the keyboard, no copy-paste), OR (b) email story drops to [email protected].

Voice + authorial signature gate before publish. Bob picks his own from the index per Annette's 2026-05-08 call.

Read Article 12: *Why Bob runs Rebuilding*: and tell Annette three things: (1) anything factually wrong about your bio/history (MBA, computer science, Google background, non-profit consulting + the 20-year legacy framing)? (2) anything that feels too exposed for public framing? (3) green light to publish on rebuildingseminars.com (via GoHighLevel), or pull it back? READ-AHEAD URL: https://annettethompson.com/rebuilding/articles/why-bob-runs-rebuilding/. State: Annette is doing voice-review pass tonight 2026-05-08; she'll merge your three answers with her voice notes before publish.

Branded-entity SEO piece + foundation for trademark lineage defense.

Create a second GBP listing for Kathy's Cherry Creek cohorts (service-area business, address hidden). RECOMMENDATION: set up a SECOND, separate Google Business Profile for the Cherry Creek (Denver-area) cohorts run by Kathy Decker, MA, LPC. This is a NEW listing, it does NOT touch your Niwot listing (Niwot keeps all 295 reviews and its 'Divorce service' primary). Set it up as a SERVICE-AREA BUSINESS with the street address HIDDEN: define a service AREA covering Cherry Creek / Denver instead of publishing a fixed address, because the class venue rotates between cohorts but stays in the Cherry Creek area (a fixed storefront address would be inaccurate, and inaccurate info is a suspension risk). This is legitimate (not a banned duplicate) because it's a genuinely distinct location with a distinct practitioner (Kathy, not Bob): use a DIFFERENT service area from Niwot (do not overlap them), and ideally a DISTINCT local phone number for call-tracking; sharing the same brand website is fine and good. NAMING: use the real brand name 'Rebuilding Seminars' (multi-location listings are allowed to share the same name and are differentiated by service area). Do NOT keyword-stuff the name (e.g. NOT 'Rebuilding Seminars Cherry Creek Divorce Support'); Google penalizes keyword-stuffed names. CATEGORIES: mirror the corrected Niwot stack: primary 'Divorce service'; secondaries Support group, Counselor, Life coach, and optional/last Mental health service (add secondaries one at a time, same 7-10-day cadence). VERIFICATION: Google still requires verification, which needs a REAL address in the service area even though it stays hidden from the public (no PO box or virtual office) plus possibly phone/video, so Kathy needs a real Cherry Creek/Denver address to verify. REVIEWS: the new listing starts at zero (reviews don't transfer, and you shouldn't try to move them); plan to direct Cherry Creek graduates to review the Cherry Creek listing specifically (Kathy gets that listing's own review link). WHO DOES WHAT: Charlie can draft the listing copy, categories, service-area definition, and the review-request link, but creating and verifying the listing needs your + Kathy's Google account and a verification step, so that part is yours and Kathy's. Approve / push back / questions?

Distinct Denver-area location with a distinct practitioner (Kathy Decker, MA, LPC). Verified against current 2026 GBP policy: multi-location is allowed when listings are genuinely distinct (different service area, ideally different phone), service-area businesses can hide the address (real verification address kept on the back end, no PO box), and keyword-stuffed names + overlapping service areas are 2026 suspension triggers. Niwot listing stays untouched.

DISCUSSION (you said 'let's talk more about becoming a Wikipedia editor'): schedule a 30-min call with Annette to walk through (a) the Wikipedia Conflict-of-Interest disclosure approach, (b) the two prior decline reasons and how to avoid a third, (c) whether you're willing to be the named editor or if a third party makes sense. (COI = Conflict of Interest: Wikipedia requires editors to publicly state any financial or personal stake in the topic before submitting edits. A third decline raises the bar significantly.) When are you next free for 30 minutes?

Two prior Wikipedia attempts on this topic were declined; a third decline raises the bar significantly.

DISCUSSION (you said 'let's talk more about trademark mark counsel'): if you've already engaged a trademark counsel, please send Annette the contact info so she can route the rebuilders.net evidence package directly. If not, schedule a 30-min call with Annette to walk through (a) whether to engage one, (b) recommended counsel options for trademark dispute work in Colorado, (c) ballpark cost. When are you next free for 30 minutes?

Affects how + when the evidence package gets used.

Two more details from your USPTO trademark certificate (Reg # 5534986): should be visible on the same TSDR page or in the Documents tab: (1) the International Class number(s) for the mark: likely IC 41 (educational services) but please confirm. This defines exactly what activities the mark protects. (2) Owner of record: is the mark owned by you personally, by an LLC, or another entity? This affects who has legal standing to enforce. Easiest way: send Annette the registration certificate PDF (downloadable from the Documents tab on tsdr.uspto.gov), and I'll extract both details from it.

Final pieces of trademark scope before the rebuilders.net evidence package goes to counsel.

Letters from Bob, Jan 2021 to July 2024: gap to fill. The letter corpus we synthesized for SEO recommendations (Letters from Bob 01_2020-06_2024 + Letters from Bob 07_2024-11_2025) has a multi-year gap in the middle. Those letters from Jan 2021 through July 2024 either weren't written (you paused) or are archived elsewhere: filing cabinet, old Gmail folder, Google Drive, Evernote, archived docs. Even a small batch from that window would help. If you find any, drop them into C:/Users/annet/ClaudeProjects/Rebuilding/letters/ and Charlie will re-run the synthesis. Companion ask: INBOUND letters too: testimonials and evaluations participants wrote BACK to you. The GBP/Maps reviews scrape covers part of that; private letters/evaluations would extend it.

Filling the gap would significantly sharpen the letter synthesis: three more years of language patterns, themes, and brand-distinctive vocabulary. Multiplies the value of the SEO recommendations Charlie just shipped.