Rebuilding competitor SEO comparison

Pulled: 2026-05-07 from Ahrefs API v3 /site-explorer/organic-keywords.
Scope: US, organic keywords with monthly search volume >= 10.
Mode: subdomains for root-domain competitors; prefix for subdir-scoped competitors.
Per-keyword traffic is estimated (volume * Backlinko-CTR-by-position); the Lite-tier organic-keywords endpoint does not return traffic directly.

Summary table

Total est traffic across all 9 = 16,785 visits/mo.

Top 25 highest-volume keywords across all 9 sites

Each row: which competitors are ranking + their best position.

Top 25 ambient-gap keywords — Rebuilding does NOT rank, >=3 competitors do

These are the keywords where the rest of the divorce-recovery field has organic visibility and Rebuilding's site does not. Easiest expansion target.

Top 10 keywords where Rebuilding ranks but is BELOW position 10

Existing keywords where SEO improvement could move the needle without writing new pages.

None — Rebuilding's only-5-keyword footprint is too small to show this pattern. See "Top 25 ambient gap" instead.

3 lowest-competition opportunities (vol>=100, KD<20, <3 sites ranking)

Green-field plays — high volume, low difficulty, almost no one in this competitor set has them.

Plain-English findings — what this means in practice

Dirty-keyword warning

A few rows in the "Top 25 highest-volume keywords" table above (lcbc manheim, 242 brighton, woodside bible church troy) are church/location brand searches that divorcecare.org happens to rank for because DivorceCare runs in many of those churches. They are not divorce-recovery search intent. Ignore them when reading the table.

1. Colorado Divorce Mediation is the only real SEO competitor in this set

coloradodivorcemediation.com pulls ~8,200 estimated organic visits/mo off 281 ranking keywords at DR 19 — basically the same domain authority as Rebuilding (DR 20), so authority is NOT the moat. Their advantage is content breadth: their three biggest traffic clusters are mediation (~2,978 visits/mo), mediator (~1,197), and child-themed legal/parenting content (~825). To match, Rebuilding would need 30-50 long-form pages targeting those topical clusters with internal hub-and-spoke linking.

2. DivorceCare is winning on top-of-funnel "find a group near me" intent

divorcecare.org (DR 72, 228 ranking keywords, ~3,860 estimated visits/mo) owns the "divorce support groups near me" family of searches — the exact searches that send people to a workshop. They rank #1 for free divorce support groups near me (300/mo), #4 for divorce support groups near me (2,300/mo), #5 for divorce workshop near me (60/mo). Their authority advantage (DR 72 vs Rebuilding's DR 20) is huge — Rebuilding cannot beat them at their own keywords. But Rebuilding can compete on "divorce recovery workshop" (Rebuilding #1, 50/mo) by claiming the brand-near-generic and adding state-specific landing pages (divorce workshop colorado, divorce workshop texas, etc.).

3. Rebuilding's organic footprint is functionally zero — ~20 visits/mo

Rebuilding's site ranks for 5 keywords total, two of which are zero-volume (divorce assessment, rebuilding divorce). The whole site pulls ~20 estimated organic visits/mo. The good news: Rebuilding already holds #1 for divorce recovery workshop (50/mo) and #2 for rebuilding divorce. That means the brand has Google's trust on its name — there is a base to expand from, not a brand-new domain problem.

4. The fastest expansion play: state + city pages targeting "divorce workshop near me"

The ambient-gap analysis (table above) shows that competitors rank on divorce workshop near me, free divorce support groups near me, etc. — keywords Rebuilding does NOT touch. Even at modest mid-page-1 placement, these would 5-10x the current 20 visits/mo. Recommended next move: a "Find a Rebuilding workshop near you" hub page plus 8-15 state landing pages (/colorado-divorce-workshops/, etc.) anchored by the existing #1 ranking for divorce recovery workshop.

5. Don't chase the headline keywords (mediator, alimony lawyer, divorce)

The biggest-volume keywords in the table (mediator 30K, alimony lawyer 10K, divorce 70K) are legal-services SERPs dominated by either AI Overview, local pack, or law-firm domains. Rebuilding's product is a workshop, not a legal service — going after these wastes effort. Stay in the workshop / recovery / support-group lane.

Methodology + caveats

• The Lite-tier /organic-keywords endpoint returns volume, KD, position metadata, SERP features, and intent flags but does not return per-keyword traffic directly. Traffic is estimated via Backlinko-CTR-by-position from Q1 2024.
• mode=subdomains was used for all root-domain competitors. The originally requested mode=domain matches only the bare root URL and silently returns near-zero rows for any site that lives on a www. host.
• The originally requested PsychologyToday subdir /us/groups/category/divorce-recovery returned ZERO keywords. Same for /us/groups/divorce. The closest divorce-relevant scope with real ranking footprint is /us/basics/divorce (~31 kw, ~1.5K traffic). That is what was used.
• restoredlines.org and shareineshow.com return zero organic keywords on every scope tested — likely brand-new or noindexed domains. They were pulled and saved (empty) for completeness.
• Small divorcerecoveryworkshop.org (1 kw) and rebuilders.net (9 kw) are technically active but have negligible organic footprints — they aren't real SEO competitors.
• Snapshot date: 2026-05-01.