Offline & Local-Press Plan

Local Press + Offline Marketing Plan

Prepared: 2026-06-07. For: Bob Manthy, LPC. Goal: Fill the Front Range cohorts by getting Bob into local press and running the highest-leverage offline (non-digital) recruiting plays. Status: A plan for review. Nothing here is sent or published until you approve it. Everything honors the brand rules: real verified numbers, Bob and Kathy as the facilitators, and no false scarcity.

The one strategic idea behind this whole plan

Bob's program sells on trust and proximity, not clicks. His best buyers (women roughly 30 to 60, averaging near 50, on the Front Range) and the people who refer them (divorce attorneys, therapists, friends, family) make decisions based on a real person they heard speak, a card a professional handed them, or a local article that made Bob feel credible and human. So the two highest-leverage moves are both offline: getting trusted professionals to refer, and putting Bob in front of people live. Press is the trust amplifier that makes both of those easier. Digital (the website, Facebook, Instagram, the podcast) is covered in other plans and is the catch-net; this plan is about the offline engine that feeds it.

Priority-ranked summary table

Ranked by impact against effort. The top block is where the next 90 days should go.

Part A: Local press (Front Range)

The aim isn't one big hit. It's steady local visibility plus a few credibility-building features you can screenshot, frame, and link from the site forever ("As seen in..."). Build the relationships once; they pay off every cohort.

A1. The outlets, and exactly how to approach each

Print + digital news

Boulder Daily Camera (the daily of record for Boulder; part of the Prairie Mountain Media / MediaNews group)

• Best paths: (a) a guest opinion / op-ed, and (b) a feature pitch to a lifestyle/health reporter. Letters and guest opinions are submitted through their form.
• Rules to respect: self-promotion gets rejected, so an op-ed has to be genuinely useful (lead with the public-service angle, mention the program once at the end in the bio line). One letter or guest opinion per writer in any rolling 30-day window. You must include a real name, address, and daytime phone for verification.
• Submission: the letter/guest-opinion form is the public front door (prairiemountain.forms-db.com/view.php?id=119382); for a feature, find the current health/lifestyle reporter byline on recent Camera stories and email them directly. Don't invent an editor's name; pull a live byline first.

Boulder Weekly (free alt-weekly, strong local culture readership)

• Best paths: a story tip to the newsroom, a guest column, or a letter.
• Verified contacts: news tips / press releases to [email protected]; guest columns to [email protected]; letters to [email protected]. They do not take unsolicited finished articles, so pitch the idea first as a short query. Office: 1495 Canyon Blvd, Boulder; (303) 494-5511.

Longmont Times-Call (daily covering Longmont and east Boulder County; same Prairie Mountain group as the Camera)

• Best path: community feature or guest opinion, especially anything Longmont/Niwot-relevant. Because it shares the Prairie Mountain back office with the Camera, a single op-ed can sometimes run across the group's papers. Pitch the local news/community email on the contact page and reference the Front Range / Boulder County angle.

Colorado Hometown Weekly (covers Erie, Lafayette, Louisville, Superior; Prairie Mountain group) and Left Hand Valley Courier / lhvc.com (independent, covers Niwot and Gunbarrel)

• Best path: hyper-local community-calendar listings plus a short announcement whenever Bob gives a free community talk. These smaller papers happily run genuinely local, free-event news. The Courier is independent of the big chain, so approach it on its own.

Denver Post (metro daily; relevant for the Cherry Creek cohort)

• Best path: a trend feature (gray divorce, holidays-and-divorce) pitched to a features/health reporter, or a guest opinion. It's harder to land than the Boulder papers; save your strongest data-backed pitch for it, and only after you've got a smaller local clip to point to.

5280 Magazine (Denver's city magazine; high-prestige regional feature)

• Best path: pitch a front-of-book or department idea, not a finished piece. Per their writer's guidelines: pitches must show you understand the magazine, be well-researched and concise, and offer an original angle. Front-of-book runs 50 to 400 words; departments 800 to 1,500. A "gray divorce on the Front Range" or "the new rules of starting over at 50" department pitch fits. This is a longer-lead, higher-effort target; treat it as a stretch goal once you've got momentum.

Radio + podcasts

KGNU (88.5 FM Boulder / 1390 AM Denver) community radio

• Best path: community radio actively wants local guests and is the most accessible on-air target. Pitch Bob as a guest for a local-issues or health/wellness segment via the contact page at kgnu.org/contact-us/. Angle: a free, practical "how to get through a divorce with your sanity" conversation, not a commercial.

KUNC (Northern Colorado NPR) and Colorado Public Radio / Colorado Matters

• Best path: pitch a story idea or guest segment. KUNC general line: [email protected], (970) 378-2579. Colorado Matters (CPR, host Ryan Warner) covers Colorado people and ideas; pitch the gray-divorce trend with Colorado data and Bob as the on-the-ground expert. Public radio is selective and issue-driven, so lead with the societal trend, not the seminar.

Local podcasts (Front Range / Boulder-Denver shows on relationships, midlife, women's wellness, local business)

• Best path: podcasts are the easiest "media" to land and convert well because the audience hears Bob for 30+ minutes. Search Apple/Spotify for active Colorado shows in relationships, midlife/empty-nest, women over 50, faith communities, and local-business interviews. Pitch a specific episode topic, not "have me on." Offer to bring a useful framework (for example, the building-blocks-of-rebuilding overview) the host can give listeners.

Free community calendars (do these every cohort, every talk)

These are free, fast, and recurring. List every cohort start date and every free community talk:

• Boulder Public Library events calendar and the city of Boulder community calendar.
• Nextdoor (post events to the Boulder/Niwot/Cherry Creek neighborhoods; Nextdoor over-indexes on exactly Bob's demographic).
• Patch (Boulder/Longmont), and the Daily Camera / Times-Call / Hometown Weekly community-calendar submission forms.
• Boulder County and city of Boulder event calendars; Cherry Creek / Denver neighborhood calendars for that cohort.

A2. The hooks a local editor will actually run

Editors run stories with a timely peg, a local angle, or a human story, not press releases. Use these:

1. "January divorce season" (time it for late December/January). The reality to get right (so Bob sounds credible, not clickbait): inquiries to divorce professionals jump 25 to 33% in January, but actual filings peak in March (and again in late summer), because people decide in January and take six to eight weeks to act. That nuance is itself the story: "the holidays end, the calls start, and Rebuilding fills its winter cohort." Pitch this to the Camera, Times-Call, and a local podcast in early January.
2. Holidays-and-divorce (November/December). "How to survive the holidays mid-divorce." Service-piece gold; runs every year; positions Bob as the helper before the January decision.
3. Gray divorce (evergreen, strong data). Divorces among adults over 50 have roughly doubled since the 1990s and now make up about 36% of all divorces (Bowling Green State University research), even as the overall divorce rate falls. Bob can speak to why (longer lives, women's financial independence, less stigma) and what starting over at 50+ actually takes. This is the single most pitchable trend right now and fits 5280, the Post, CPR, and the Boulder papers.
4. Co-parenting after divorce, tied to Love and Logic. Bob is a certified Love and Logic trainer. Angle: "How to co-parent without the kids paying for it." Strong for parenting/family sections and family-focused podcasts; a distinct second lane from the gray-divorce angle.
5. The 30-plus years / 3,000+ alumni milestone. "Serving Colorado since 1993" is a real local-institution story. Pitch a "Colorado's original divorce-recovery program turns 30-plus" human-interest feature, anchored on Bob and a couple of alumni who'll talk on the record.
6. The ex-Google-engineer-turned-therapist human-interest angle. This is Bob's most distinctive personal hook and the one a features editor will remember: a Google engineer who left tech to help people rebuild their lives, now blending data-brain rigor with counseling. Lead any "meet the person" pitch with this.
7. Free community talks as news. Every free public talk is a legitimate calendar item and a soft news hook for the smaller papers ("Free divorce-recovery talk coming to [library]"). Note: keep these listings clearly free, and keep them distinct from the $30 intro workshop.

A3. Earned-media tactics (low effort, compounding)

• Source-request platforms. Set Bob up as an expert source and answer relevant queries 2 to 3 times a week. Quick landscape (verified June 2026): HARO was discontinued as "Connectively" in Dec 2024 but reopened under the HARO name in 2025; Qwoted is the higher-quality paid option (most requests come from high-authority publications and sources are vetted). Also worth it: SourceBottle and Help a B2B Writer (free, lower volume, less spam). Recommendation: start free on HARO + Help a B2B Writer; add Qwoted if Bob wants national bylines. Monitor the daily query emails, draft Bob-voice answers to anything about divorce, gray divorce, co-parenting, midlife, or therapy-meets-tech, and have Bob approve before anything is sent. Every published quote becomes an "as seen in" credibility asset.
• Standing local expert source. Email the health/lifestyle reporters at the Camera, Times-Call, and Denver Post once with a two-line "I'm a local LPC who can speak on divorce, gray divorce, and co-parenting on short notice" note, plus the phone number. Reporters keep a Rolodex; be in it before they need a quote.
• Contributed column / op-ed. Pitch one genuinely useful op-ed (gray divorce, or holidays-and-divorce) per quarter. Useful first, promotional never; the seminar lives in the one-line author bio only. (Outline below.)
• Local awards. Boulder Weekly's Best of Boulder and Boulder County Gold are readers-choice awards voted online (Best of Boulder voting runs in March). Bob has 3,000+ alumni and a 4.96 rating: rally them to nominate/vote in the counseling/therapist/wellness category. Winning is a year-round trust badge for the site and rack cards.

A4. Sample pitch emails

Sample 1: news/feature pitch (gray divorce) to a Boulder or Denver reporter

Subject: Story idea: "gray divorce" is up while overall divorce is down, and Boulder's seeing it

Hi [Reporter first name],

I read your recent piece on [specific recent story] and thought you might want a local angle on a national trend. Divorce among people over 50 has roughly doubled since the 1990s and now makes up about a third of all divorces, even as the overall divorce rate keeps falling. The "why" is interesting and very Front Range: people are living longer, more women are financially independent, and the old stigma is gone.

I'm Bob Manthy, a licensed professional counselor here in Boulder. I run a 10-week divorce-recovery program that's served Colorado since 1993 (3,000-plus people through it), so I see who's actually walking through the door, and it's increasingly people in their 50s and 60s starting over. Before I became a therapist I was an engineer at Google, so I tend to look at this with both a data lens and a human one.

Happy to talk on the record, connect you with a couple of people who've been through it, or just be a background source. Reachable at 720-600-2763 or this email.

Thanks for considering it,
Bob Manthy, LPC
RebuildingSeminars.com

Sample 2: guest pitch to a local podcast or community radio (KGNU)

Subject: Guest idea: getting through a divorce without losing yourself

Hi [Host/Producer name],

I love what you do on [show] for [audience], and I'd like to offer a useful, non-salesy conversation for your listeners. I'm Bob Manthy, an LPC in Boulder, and for 30-plus years I've run a 10-week program that helps people rebuild after a divorce or breakup.

A few directions that tend to resonate: why January is the season people decide to leave (but March is when they actually file), the rise of "gray divorce" after 50, and a simple framework for the rebuilding process people can use whether or not they ever work with me. I left a software-engineering career at Google to do this work, so I'm happy to get into that story too if it's a fit.

I can come to you or record remotely, whatever's easiest. Would any of those angles work for an episode?

Warmly,
Bob Manthy, LPC
720-600-2763 | RebuildingSeminars.com

Sample 3: free-talk announcement to a community-calendar / small-paper editor

Subject: Free community event: divorce-recovery talk in [town], [date]

Hi [Editor/Calendar team],

We'd like to submit a free community event for your calendar. On [date] at [time], licensed counselor Bob Manthy will lead a free 45-minute community talk, "[Working title, e.g. Starting Over: The First Steps After Divorce]," at [venue, address]. It's open to the public and free; no registration required (or: RSVP at [link]).

Bob has led Colorado's original divorce-recovery program since 1993. Details and contact: RebuildingSeminars.com, 720-600-2763.

Thank you,
[Name]

(Reminder: this announcement is for a free community talk. Bob's paid $30 introductory workshop is a different thing and shouldn't be listed as free.)

A5. Op-ed angle outline (650 words, byline: Bob Manthy, LPC)

Working title: "Starting over after 50 is the new normal. Here's what nobody tells you."

1. Hook (timely + local): A scene from a recent cohort. The fastest-growing group walking into divorce recovery isn't 30-somethings; it's people in their late 50s and 60s. (One real, anonymized detail.)
2. The trend, with data: Gray divorce has roughly doubled since the 1990s and is now about a third of all divorces, even though overall divorce is falling. Name the drivers: longevity, women's financial independence, fading stigma.
3. Why it's harder than people expect: Decades of shared identity, mutual friends, finances, and grown kids who suddenly have to pick a holiday. The loneliness of it.
4. What actually helps (the public-service core, the reason this runs): Three or four concrete, free things any reader can do (lean on structure, separate grief from logistics, find a peer group, don't isolate). Give it away.
5. The hopeful turn: Starting over at 50+ isn't a consolation prize; the people who do the work often build a more honest second chapter.
6. One-line bio (the only promotional line): Bob Manthy is a licensed professional counselor in Boulder who has led Colorado's original divorce-recovery program since 1993. RebuildingSeminars.com.

Part B: Offline marketing (ranked by impact)

B1. Professional referral network (highest leverage)

• What it is: A standing referral relationship with the local professionals whose clients are already divorcing: divorce/family-law attorneys, mediators, individual therapists and counselors, divorce financial planners (CDFAs), and relevant medical/primary-care offices.
• Why it works for Bob: These professionals constantly meet people in acute divorce pain and have nowhere therapeutic to send them. Bob's program is the perfect "after the legal/financial part, here's how you actually heal" handoff. One attorney who refers steadily can send several students a year, and the referral comes pre-trusted, which is worth far more than any ad. Bob's LPC credential makes him a safe, professional referral (their reputation is protected).
• The asset: the "refer your divorcing clients" professional one-pager (the Referral Sheet, available from the hub): one clean page a professional can keep on file or hand to a client. This channel is the reason that one-pager exists.
• Effort: Medium. Impact: Very high.
• First step: Build a targeted list of 30 Front Range professionals (start with Boulder + Cherry Creek family-law attorneys, mediators, and therapists who don't run their own divorce groups), with name, practice, and address. Deliver the one-pager to the first 10 in person where possible (a five-minute "I run the divorce-recovery program, here's something for clients who need the next step" beats any mailer). Follow up with a handwritten note. Track who refers.

B2. Free community talks at libraries and community centers

• What it is: A free, 45-to-60-minute public talk (for example "The First Steps After Divorce" or "Co-Parenting Without the Kids Paying for It") at a library, rec center, place of worship, or community room. To be clear: this is a free public talk used to attract leads. It's a different thing from Bob's paid $30 introductory workshop, and it's deliberately free so anyone can attend.
• Why it works for Bob: It's the single best converter besides referrals, because people meet Bob live and feel his warmth and competence firsthand. A room of 15 people who came out on a weeknight to hear about divorce recovery is a room of high-intent prospects. It also generates a press/calendar hook (Part A) and gives attorneys/therapists an easy, no-cost thing to point clients to.
• Effort: Medium (Bob's prep + booking). Impact: Very high.
• First step: Book one free community talk at the Boulder Public Library for next month. Verified logistics: BPLD meeting rooms are free, must be reserved for 5+ people, can be booked up to 16 weeks ahead, and the event must be free of charge (perfect, since this is a free talk, not the $30 workshop). Reserve the room via calendar.boulderlibrary.org, then list the talk on every free calendar in A1 and pitch the small papers. Capture every attendee's email with a simple sign-in sheet that offers the free self-assessment.

B3. Rack cards / collateral in therapist and attorney offices

• What it is: A professionally designed 4x9 inch rack card (the recommended format: it fits standard literature racks and reception counters) left in the offices of the professionals from B1, plus any allied waiting rooms.
• Why it works for Bob: It keeps Rebuilding in front of people at the exact moment and place they're dealing with divorce, and it makes a referral effortless for the professional (they just hand one over). It turns the B1 relationships into a passive, always-on referral surface.
• Effort: Low (design once, restock occasionally). Impact: High.
• First step: Design a 4x9 rack card in Bob's real brand (terracotta/sage/gold/plum, Montserrat headlines, the real logo). Front: the emotional hook plus "Serving Colorado since 1993 / 4.96 stars / 3,000+ alumni." Back: the three program facts, the free 15-min consult, the phone, and a QR code to the self-assessment. Print a few hundred; drop 25 at each office from B1.

B4. Collateral in wellness spaces and "third places"

• What it is: Rack cards / small flyers on bulletin boards and counters at high-traffic community spots: coffee shops, libraries, wellness and yoga studios, health-food stores (for example the natural-grocery scene), rec centers, and churches that run divorce-care or grief ministries.
• Why it works for Bob: Cheap, local, and it reaches his demographic where they already spend time. Churches with divorce-care ministries are an especially warm fit, since their members are literally seeking divorce support and Bob's program complements (doesn't compete with) a faith group.
• Effort: Low. Impact: Medium.
• First step: Map 15 high-traffic Boulder/Niwot/Cherry Creek spots with public boards (and identify 3 to 5 local churches with divorce-care or grief programs). Post cards; for churches, Bob reaches out pastor-to-leader to offer the program as a resource and, ideally, a free community talk (which loops back to B2).

B5. Free community calendars

(Covered in A1; listed here too because it's an offline-recruiting workhorse.) Every cohort start and every free community talk goes on the library, city, Nextdoor, Patch, and small-paper calendars. Effort: Low. Impact: Medium-high (especially Nextdoor for this demographic). First step: Create a reusable listing template and post it on all five surfaces for the next cohort.

B6. Local awards

(Also in A3.) Enter/nominate Bob in Best of Boulder and Boulder County Gold and mobilize alumni to vote. Effort: Low. Impact: Medium (a durable trust badge). First step: Note the voting windows (Best of Boulder voting is in March) and prep a short alumni email plus a Facebook-group post asking for votes.

B7. Postcards (targeted)

• What it is: Either (a) USPS Every Door Direct Mail (EDDM) to one or two carefully chosen Boulder/Niwot carrier routes, or (b) a "refer a friend going through a divorce" postcard mailed to the alumni list.
• Why it works for Bob: Print mail still cuts through for the 50+ demographic. The alumni-referral version is the higher-ROI of the two: 3,000+ graduates are Bob's warmest possible referral source, and a tangible card gives them something to pass to a struggling friend. Cold EDDM is a test, not a core play.
• Effort: Medium (design + print + postage). Impact: Medium.
• First step: Start with the alumni-referral postcard (cheaper, warmer). Design it; Bob approves the spend and supplies the alumni mailing list. Only test cold EDDM after the alumni card proves out.

B8. Meetup / community-group partnerships

• What it is: Partnering with existing Front Range groups (divorce-support, single-parent, midlife-women, newcomer/empty-nester groups on Meetup, Facebook, or in churches) to offer Bob as a free guest speaker.
• Why it works for Bob: These groups are pre-assembled rooms of exactly the right people, and organizers are usually glad to have a credentialed free speaker. It's B2 (a free community talk) without Bob having to gather the audience himself.
• Effort: Medium (finding + coordinating). Impact: Low-medium (it depends on group quality).
• First step: Find 5 active Front Range groups whose members fit, and send a short "Bob would speak for free" note.

Part C: Media strategy for an affluent audience

Here's the piece that changes how the local-press plan gets aimed. Bob's students are, in the main, affluent and educated. Niwot and Boulder are wealthy, Cherry Creek is wealthy, and a $1,099-to-$1,200 ten-week program self-selects for people who can pay for it. So targeting the upscale local magazines isn't a stretch or a repositioning: it's just aiming at where his actual buyers already read. The core is women roughly 30 to 60 (averaging near 50), plus 40-to-60 spouses moving through divorce, separation, grief, or another big transition.

The "nobody is turned away for lack of funds" payment path still exists, quietly, as a safety net. It just isn't the marketing thrust in these upscale channels.

C1. Speak to affluent readers with an upscale, confident voice

The one shift that matters most: drop the clinical, needy, support-group tone in the paid affluent-magazine ads. In a glossy lifestyle magazine, "divorce support group" reads as heavy and a little sad; "Feel Better. Move Forward." in Bob's warm voice reads as capable and hopeful, which is what a confident buyer wants to feel about the person she's about to trust. Keep the two channels deliberately distinct:

• Paid affluent-magazine ads: upscale, warm, forward-looking. No clinical or support-group language.
• GBP and SEO: keep using "divorce support group" and the plain, searched terms on purpose. That's where people literally type "divorce support group Boulder" into Google, and matching that phrase is how they find Bob. Same Bob, two vocabularies, matched to where the reader is.

C2. Priority publications, tiered

Ranked by fit for the seminar's affluent Front Range audience. Tier 1 is the Boulder/Niwot core (start here); Tier 2 covers the Denver/Cherry Creek cohort.

Tier 1: Boulder / Niwot core

• Left Hand Valley Courier (Niwot's backyard paper): cheap, hyperlocal, and literally covers Niwot and Gunbarrel. The lowest-risk first buy and the easiest free community-news placement.
• Boulder Lifestyle / City Lifestyle Boulder: a feature-friendly, good-news monthly. Its whole editorial model is positive local-people stories, which is a natural home for a warm feature on Bob.
• Central Boulder Living (Best Version Media): mailed directly to affluent Boulder neighborhoods and built around community stories, so it reaches the right homes and takes the kind of local human-interest content Bob can supply.
• Boulder Magazine: the prestige buy. It direct-mails to high-income households and is placed in doctor, dentist, salon, realtor, and therapist offices, so a presence here doubles as reinforcement for the professional-referral funnel (B1): the same attorneys and therapists Bob is courting see him in the magazine sitting in their own waiting rooms.

Tier 2: Denver / Cherry Creek cohort

• 5280: Denver's city magazine, high prestige, strong for the Cherry Creek cohort (also a feature target in Part A).
• Colorado Expression and Colorado Homes & Lifestyles: upscale Denver-metro lifestyle titles that reach the affluent Cherry Creek reader.
• The Scout Guide Boulder: a legitimate premium fit given the audience; weigh its cost against the likely return before committing, since it's a curated luxury directory rather than a feature outlet.

Deprioritize for the seminar (tone or audience mismatch)

• BizWest and ColoradoBiz: business/executive framing. Useful only for Bob's coaching side, not the divorce-recovery seminar.
• Travel Boulder and Yellow Scene: audience and tone don't match the affluent-midlife-transition reader. Skip for this program.

C3. Earned features beat paid ads

For return on effort, pitch a human-interest story first, buy the ad second. A feature is free, it carries far more trust than any ad (a reader believes an editor more than an advertiser), and it becomes a permanent "as seen in" asset. Then an ad in the same title reinforces the feature. Two on-brand feature angles that fit these upscale outlets and keep the women-30-to-60 core in frame:

1. "Divorce after 40 or 50 isn't just a breakup, it's an identity transition." The affluent-magazine version of the gray-divorce angle: less about the split, more about who you become on the other side of decades of shared identity.
2. "Rebuilding after loss: why community matters more than advice." Speaks to Bob's actual method (a cohort that goes through it together) and to a reader who has already read all the advice and is still lonely.

C4. The ad message to reuse

One clean, upscale message for any paid placement in these titles:

Feel Better. Move Forward.

Therapist-led Rebuilding Seminars for adults navigating divorce, separation, breakup, or relationship loss.

Call to action: Schedule a free 15-minute confidential consultation.

Media sheet: the Tier-1 four (verified)

An action sheet for the four Tier-1 outlets, built from each publication's own advertise or media-kit page (July 2026). Where a publication publishes real numbers, they're here; where it gates rates behind a media-kit request (which most magazines do), the sheet says exactly who to ask instead of guessing. Every row cites its source. Verify the rate at request time; ad rates change.

What's verified vs. what needs a request. Publicly verified from each outlet's own page (July 2026): every contact detail above (LHVC's [email protected] and (303) 845-3077; Boulder Magazine's two named AEs with direct emails and phones), each publication's frequency and distribution (LHVC 6,000 homes every 4 weeks; Boulder Magazine bimonthly, 258,000+ readers/issue, direct-mailed to high-income households and placed in doctor/salon/realtor offices), the LHVC nonprofit sponsorship-vs-advertisement distinction, and City Lifestyle and Central Boulder Living being monthly. Not public, so request it: the actual ad prices and print deadlines for all four. All four gate rates behind a rate-card or media-kit request, which is normal for this kind of magazine, so the sheet routes you to the right person rather than inventing a number.

Cross-cutting notes

• Always capture the lead. Every talk, card, and article should drive to one of the funnel destinations, and live events should also grab an email via a sign-in sheet offering the free self-assessment. Offline only works if you catch the interest it creates.
• Track what works. Keep a simple sheet: which attorney/office/talk/article produced consults and enrollments. Double down on the top two or three sources and quietly drop the rest.
• Keep the two "talks" straight. The $30 introductory workshop is the paid first step into the program; the free community talks are a separate, free, lead-generating tactic. Never list the $30 workshop as free, and always list the community talks as free.
• Stay on-brand and on-rules. All collateral uses Bob's real brand and lists only Bob and Kathy as facilitators. Real numbers throughout (4.96 / 293 / 3,000+ / since 1993), and no false urgency (the $1,099 early-bird (through July 24, 2026), then $1,200, is the only urgency lever, and it's real).
• Approval first. Nothing gets sent, posted, listed, or printed until Bob approves it. Anything that costs money (a print run, a mailing) waits for his explicit sign-off.

Do this first (next 30 days): the top 3 moves

1. Stand up the referral engine (#1). Build the 30-name Front Range professional list and finalize the referral one-pager; Bob personally delivers it to the first 10 attorneys/mediators/therapists, starting with anyone he already knows. This is the highest-leverage, lowest-cost move, and it compounds every cohort.
2. Book one free community talk (#2). Reserve a free meeting room at the Boulder Public Library for next month, then promote it on every free community calendar and pitch it to the small local papers. One live room of high-intent prospects, plus a press/calendar hook, plus a reason for the B1 professionals to refer. (Remember: this is the free community talk, not the $30 intro workshop.)
3. Fire the first press shot (#3 + #4). Send the gray-divorce feature pitch (Sample 1) to four named outlets (Daily Camera, Boulder Weekly, Denver Post, plus one local podcast or KGNU), and set Bob up as a source on HARO + Help a B2B Writer so quote opportunities start flowing in the background. Lead with the ex-Google-engineer-turned-therapist human angle in any "meet Bob" pitch; it's his most memorable hook.

Sequencing logic: referrals and a live talk start filling seats almost immediately, while press is a slower build that makes both of those easier (an "as seen in" clip and a known-expert reputation lower the friction on every referral and every room). Run all three in parallel: they reinforce each other.

Where everything points

Every tactic below should drive to one of these:

• Free 15-minute consult: info.rebuildingseminars.com/consult
• Phone: 720-600-2763
• Site: RebuildingSeminars.com
• Free self-assessment: go.rebuildingseminars.com/boulder-fdas
• Price: $1,099 early-bird (through July 24, 2026), then $1,200. Serving Colorado since 1993. 3,000+ alumni. 4.96 stars across 293 Google reviews.
• Credentials worth leading with: Bob is an LPC plus a former Google engineer (a CS master's plus an MBA), a rare therapist-meets-tech human-interest angle. Kathy Decker, MA, LPC co-facilitates. Bob is also a certified Love and Logic parenting trainer.