Rebuilding Seminars: Facebook Strategy and 2-Month Relaunch Plan

Prepared: 2026-06-07 For review by: Annette and Bob (Bob Manthy, LPC), before anything is posted. Page: facebook.com/RebuildingSeminars Status: REVIEW DRAFT. Nothing here has been posted. Approve, then schedule. No git, no posting from this doc.

How this gets executed. This document is the approval artifact. Once Bob approves the plan, execution is browser-driven by Charlie (Claude Code): Charlie will steer Annette's browser to implement all of it, both making the changes to Bob's website AND doing the actual Facebook posting and commenting. Nothing here happens automatically and nothing happens before Bob signs off. When it is go time, it will need Annette's browser logged into Go High Level (for the website changes) and into Facebook (for the posts and comments). In short: Bob approves, then Charlie drives the browser to do the work.

This plan treats the Facebook Page as a relaunch, because it is dormant (last post Nov 27, 2025). Everything below honors the project hard rules: no em-dashes (commas, periods, colons, parentheses only), no mention of Bob's ex-wives by name or role, real verified quotes and reviews only, imagery reads roughly 50 / midlife, and no false scarcity (early-bird is a real published price, not invented urgency).

Sources reused so production is cheap: the verbatim reviews and Reel/carousel scripts in research-notes/rebuilding-instagram-month2-content.md (Sections 5, 7, and the Reel scripts), the 24 divorce articles in content/hub-1-divorce/, and the verified funnel links below. Pricing and cohort facts are from research-notes/HANDOFF-2026-06-06-rebuilding.md (current tuition $1,200, early-bird $1,099).

A. The dormancy diagnosis, and the Instagram-vs-Facebook principle

What a live read of the Page shows

• The Page is dormant. Last post was Nov 27, 2025, roughly six months stale. A six-month silence on a 526-follower local Page is not neutral; it tells the algorithm the Page is inactive and tells a curious prospect that the program might be too.
• The one recent post is a broken Instagram cross-post. It is a bare Instagram link auto-syndicated to Facebook. A follower commented that it is unviewable without an Instagram account and asked Bob to "try to post raw video." That single comment is the most useful piece of feedback on the whole Page: IG-to-FB auto-syndication is actively suppressing reach. Facebook throttles posts that send people off-platform to a competitor (Instagram is Meta-owned, but the link still bounces non-IG users to a login wall), and the format gives followers nothing to react to.
• Credibility is invisible here. Reviews / Recommendations are turned OFF, so the 293 reviews and 4.96-star average that exist on Google are nowhere on Facebook. There are no Events, so there is no RSVP path for a cohort. Bob already runs a private graduate Group (the home for the "community" the program is famous for), but it is not linked to the public Page, so the two are not reinforcing each other.
• The category is wrong. The Page is filed under the generic "Community" category instead of a category that signals what Bob actually does (Counselor / Mental Health Service).
• The good news: the audience is small, warm, and local (526 followers), and the Page's Intro voice is already exactly right ("Discover Boulder's Original Loss & Divorce Support Program with Bob Manthy, LPC..."). The warm, supportive, locally anchored register is there. It just is not being used in active posting.

The core principle: do NOT blindly copy Instagram onto Facebook

This is the single most important strategic call, and it should lead everything.

Facebook is arguably Bob's strongest platform, not his afterthought. Rebuilding's primary audience is women roughly 45 to 65 (the seminar skews women 30 to 60, averaging near 50). That demographic over-indexes on Facebook and under-indexes on Instagram. Bob's actual buyers, and the friends-and-family who refer them, live on Facebook. Treating Facebook as a dumping ground for Instagram links wastes his best channel.

So the rule is repurpose with adaptation, plus a Facebook-native layer:

• Repurpose roughly 70 to 80 percent of the Instagram library, but adapt it. Take the quote cards, validation posts, grad stories, and educational carousels from the Month 1 and Month 2 IG packages, and rework them for Facebook: longer captions, real clickable links to the articles and the funnel, and native uploads of the image or video file. The substance carries over; the packaging changes.

• Add roughly 20 to 30 percent that is Facebook-native and leans into what Facebook does that Instagram cannot:

  1. Clickable links in-feed that actually drive traffic (to the divorce-recovery articles, the free 15-minute call, and the free self-test). On Instagram a link can only live in the bio; on Facebook every post can carry one.
  2. Longer-form storytelling in Bob's warm "Letters from Bob" voice, the kind of post that does not fit Instagram's short caption rhythm.
  3. Facebook Events, one per cohort, with a built-in RSVP and reminder system.
  4. The Page's own Reviews / Recommendations, surfacing the 293 reviews / 4.96 stars that are currently invisible here.

• Always upload natively. Real video files, real photos, real text posts. Never an Instagram-link cross-post again. If a piece of video exists on Instagram, download the file and upload it straight to Facebook so it plays inline.

One sentence to keep in front of Bob: Facebook is where his buyers and their referrers already are, so it deserves native content built for it, not Instagram's leftovers.

B. Quick-win setup checklist (do this FIRST, before posting)

These are one-time fixes that make every later post work harder. None require new content. Knock them out in an afternoon.

1. Turn ON Recommendations (Reviews), then seed it. Settings to flip Recommendations on for the Page. Then privately invite 8 to 12 recent graduates to leave a Facebook recommendation (a short DM or email: "Would you write a one-line recommendation on our Facebook page? It helps the next person decide to start."). This is the highest-leverage setup move: the 4.96 / 293 reputation that lives on Google should also live where the new posting will happen. Even 10 to 15 fresh Facebook recommendations transform the Page's credibility.
2. Fix the category. Change the Page category from "Community" to Counselor or Mental Health Service (and keep a secondary like "Community Organization" if useful). This tells Facebook and prospects what the Page is, and improves how it surfaces in local search.
3. Stop the broken Instagram auto-cross-post. In Meta Business Suite / the Instagram linking settings, turn OFF automatic sharing of Instagram posts to the Facebook Page. From now on, Facebook gets native uploads only. (Keep the accounts linked for Business Suite scheduling; just kill the auto-syndication of IG posts as FB link posts.)
4. Create a Facebook Event for the next cohort. One Event for the fall Niwot cohort (details in the calendar, Week 2). An Event gives prospects an RSVP, sends Facebook reminders automatically, and shows up in local Events discovery. Set the RSVP / ticket link to the free 15-minute call so an RSVP starts a real conversation.
5. Pin a strong intro / credibility post. The Week 1 "we're back" relaunch post (below) becomes the pinned post, so every new visitor lands on a warm, credible, current introduction instead of a six-month-old broken link.
6. Confirm the basics are clickable. Verify the website button, the "Sign Up" button (currently to /user/register), the phone, and the email all work, and that the Intro text is current.
7. Leverage the private graduate Group Bob already has. Bob already runs a private Facebook Group for graduates, so the community home exists. We do not need to create one, we need to put it to work. Link the existing Group to the public Page (Page settings, Linked Groups) so the two reinforce each other. Then use the Group deliberately for retention and referrals: route every new graduate into it as they finish a cohort, post there to keep alumni engaged, invite alumni to amplify the public Page's posts (a grad sharing a post reaches their friends, the exact warm local audience), and make it the natural place graduates refer the next person from. Cross-link both ways: the public Page points prospects toward proof and the funnel, the private Group keeps graduates connected and quietly feeds referrals back. This is free, credible, ongoing activity that already exists; the only work is connecting it and using it on purpose.

C. Content pillars

Five pillars, the same spine as the Instagram plan so the two platforms reinforce each other, tuned for Facebook's strengths (links + longer copy + local + reviews).

1. Boulder's Original + the relaunch (credibility and identity). Who Bob is (LPC, since 1993, 3,000+ grads, 4.96 / 293), why the program exists, "we're back." Leans on Facebook-native long-form.
2. Real proof (graduate reviews and social proof). Verbatim 5-star reviews, the stat line, alumni features. Facebook's audience trusts peer recommendation more than any ad.
3. Article teasers (drive traffic). Short, warm intro + a real clickable link to a divorce-recovery article. This is the pillar Facebook enables that Instagram cannot. Each one also seeds the funnel.
4. Validation and education (Bob's voice). Myth-busting, "you are not behind," dating, kids, shame, the 19 Building Blocks. Repurposed from the IG Reel scripts and carousels, with longer FB captions.
5. Hope and reflection (quote posts). Verified quote cards from the vetted library, reworked with a longer reflective caption suited to Facebook.

Cadence: start at 2 native posts per week. This deliberately mirrors the Google Business Profile teaser cadence (2/week), so Facebook and Google reinforce each other and the same two pieces of content can feed both surfaces in the same week. Two strong native posts beat five recycled links. Scale to 3/week only once the rhythm is comfortable.

The funnel CTAs (rotate; never more than one CTA per post):

• Free self-test (Fisher Divorce Adjustment Scale): https://go.rebuildingseminars.com/boulder-fdas
• Free 15-minute consult with Bob: https://info.rebuildingseminars.com/consult
• Seminars, dates, enroll: https://rebuildingseminars.com/rebuilding-seminars-and-workshops
• Articles live at: https://annettethompson.com/rebuilding/articles/[slug]

D. The 2-month calendar (8 weeks, ~2 posts per week)

Sixteen posts across eight weeks, with finished Facebook-native captions (links allowed, since this is Facebook). Each entry lists the post TYPE, the finished caption, the asset / source (and where it is repurposed from, so production is cheap), and the CTA. Suggested rhythm: one post midweek (Tue/Wed), one on the weekend (Sat/Sun), matching when this audience is on Facebook.

Reviews are quoted verbatim from Section 7 of the Instagram Month 2 package (already verified against the 293-review corpus, first name only). Quotes are from Section 5 (verified present in the deployed library). Article links use the confirmed slugs in content/hub-1-divorce/.

Price accuracy note (read before posting): tuition is $1,099 early-bird through July 24, 2026, then $1,200. Do NOT use the old "$1,000 rising to $1,200" framing anywhere; that rise already happened. Confirm the exact fall cohort dates with Bob before the Event goes live.

WEEK 1 (theme: we're back, and here's who we are)

Post 1, Tuesday, Native long-form text + photo, Pillar 1 (the relaunch / pinned post) CAPTION:

We're back on Facebook, and we want to do it right this time.

If you are new here: Rebuilding Seminars is Boulder's original loss and divorce recovery program. We have been running the same 10-week, in-person class since 1993, led by Bob Manthy, a licensed professional counselor. More than 3,000 people have come through it. Our graduates have left 293 reviews, averaging 4.96 stars.

But the number we are proudest of is not a number. It is the word our graduates use more than any other when they describe this: family. People do not just finish a class. They find their people.

Over the next couple of months, this page is going to be a real place again: stories from graduates, honest answers to the questions people are scared to ask, and a few thoughts from Bob on what actually helps after a divorce. No pressure, no hard sell. Just company for a hard season.

If you are in the middle of it right now, the gentlest first step is free and private: a 2-minute self-test that shows you where you are starting from. Link below. Welcome back. ASSET: a warm, current photo of Bob, or of the real room / a circle of chairs. Native upload (not a link card). REPURPOSE: new, but voice mirrors the IG bio and Bob's origin Reel. Pin this post. CTA: Free self-test, https://go.rebuildingseminars.com/boulder-fdas

Post 2, Saturday, Social proof (verbatim review) + image, Pillar 2 CAPTION:

This is the part a brochure can never sell. Here is Olga, in her own words:

"Amazing program and community. I highly recommend the 10 week seminar- life changing journey. Bob Manthy and volunteers create welcoming, safe, encouraging, and fun environment. I made wonderful friends, became a better and more confident person and learned more than expected. I will be part of the RB family for the rest of my life." Olga

You do not just finish a class. You join a family. We are in Boulder and Denver, in person, since 1993.

If you have been wondering whether a group like this is for you, a free 15-minute call with Bob is the easiest way to find out. No commitment, just a real conversation. Link below. ASSET: review card, terracotta quote marks, pull "part of the RB family for the rest of my life" large. Native image. REPURPOSE: IG Month 2, Social-Proof Post #1 (Olga), adapted with a longer FB caption + clickable CTA. CTA: Free 15-minute call, https://info.rebuildingseminars.com/consult

WEEK 2 (theme: the fall cohort opens + why Bob does this)

Post 3, Tuesday, Facebook EVENT announcement + link to the Event, Pillar 1 + funnel CAPTION:

Our fall Niwot cohort is open, and we wanted you to be the first to know.

Here is what it is: 10 weeks, Sunday evenings, in person, in Niwot. A small group of people all working through the same season of life, led by Bob Manthy, LPC, using the Bruce Fisher Rebuilding model. (Our Denver and Cherry Creek cohort runs with Kathy Decker, MA, LPC.)

Tuition is $1,099 early-bird through July 24, 2026, then $1,200. We also keep real payment plans, because we never want money to be the reason someone does not heal.

You do not have to decide anything today. The best first step is a free 15-minute call with Bob to see if this is the right fit for you, even if it turns out it is not. RSVP to the event below, and book your call.

[Confirm with Bob: fall Niwot dates, e.g. Sundays Sept 20 to Nov 22, 2026, before publishing.] ASSET: create a Facebook Event for the fall Niwot cohort; set the Event link / ticket URL to the free 15-minute call. This feed post announces and links to that Event. REPURPOSE: new, Facebook-native (Events do not exist on IG). Honest pricing, no false scarcity (early-bird is a real published rate, framed as a real rate, not a fake deadline). CTA: RSVP to the Event + free 15-minute call, https://info.rebuildingseminars.com/consult

Post 4, Saturday, Native long-form ("Letters from Bob" voice), Pillar 1 + 4 CAPTION:

People assume I started Rebuilding because I am a counselor. The truth is the other way around.

About twenty years ago, my own marriage ended, and I came out of it dazed and only half put back together. Someone handed me Bruce Fisher's book and pointed me toward a workshop. That cohort, those ten weeks with people who were in the same place I was, changed my life. The leader told me one simple thing on the first night. He said, just show up. So I did. And slowly, week by week, I rebuilt.

That is why I run this. And honestly, it is why it has never been about the money for me. I have sat in your seat, on the worst night of it, and I know what the right room can do.

If you are there right now, I would love to talk. There is a free 15-minute call with me, link below. Just show up. Bob ASSET: warm photo of Bob. Native upload. REPURPOSE: IG Month 2, Reel Script #1 (Bob's origin), reworked as a written Facebook letter. NOTE: the source article why-bob-runs-rebuilding.md is gated on Bob clearing his bio. If not cleared by Week 2, run Post 12 (how to choose a group) here and slot this in the moment Bob approves. Bob: every detail is yours to correct in your own words. CTA: Free 15-minute call, https://info.rebuildingseminars.com/consult

WEEK 3 (theme: you are not behind, and dating)

Post 5, Wednesday, Article teaser link post, Pillar 3 + 4 CAPTION:

"Shouldn't I be over it by now?"

People almost whisper that one. Two years out, five years out, the world expects you to be done, and the shame in the question is real. But healing does not run on that calendar.

In any of our rooms, someone five weeks separated sits next to someone divorced three years, and both belong. Some graduates come back for years, as friends, as volunteers. That is not being stuck. That is staying connected.

We wrote about why this is the wrong question, and what to ask instead. Worth a read if you have been quietly hard on yourself about your timeline. ASSET: link to the article (native link post with preview). REPURPOSE: IG Month 2, Reel Script #4. Article: why-people-stay-in-rebuilding-for-years.md. CTA: Read the article, https://annettethompson.com/rebuilding/articles/why-people-stay-in-rebuilding-for-years

Post 6, Saturday, Article teaser link post, Pillar 3 + 4 (dating) CAPTION:

Before you date again, the question almost everyone asks is "am I ready?" It is the wrong question, because the honest answer is always "sort of."

Here is the better one: is what is pulling me toward this person a relationship of inspiration, or an attraction of deprivation? Deprivation feels intense and fast, runs on drama, and usually comes with someone to fix. Inspiration moves at a sane pace, their life already works, and around them you feel more like yourself, not less.

Learning to feel the difference is how you stop repeating the pattern instead of healing it. We broke the whole thing down here. ASSET: link post with preview, or the dating carousel images uploaded natively with the link in the caption. REPURPOSE: IG Month 2, Reel Script #3 + Carousel #2. Article: dating-after-divorce.md. CTA: Read the article, https://annettethompson.com/rebuilding/articles/dating-after-divorce

WEEK 4 (theme: shame, and your people)

Post 7, Tuesday, Quote post with reflective caption, Pillar 5 CAPTION:

"Wholeness does not mean perfection. It means embracing brokenness as an integral part of life." Parker J. Palmer

This is not just a nice line. It is the actual permission you have been waiting for. You do not have to be "fixed" or "over it" to be whole. The cracks the divorce left in you are not proof that you failed. They are part of the real, whole person you are becoming.

Sitting in a room where the broken parts get said out loud, and nobody flinches, is most of what we do together, every week, in person, in Boulder and Denver.

You do not have to start big. The free self-test in the link below is a gentle, private first step. ASSET: warm, light cream quote card (terracotta type, big type, never dark). Native image. One of Annette's six chosen quote cards. REPURPOSE: quote-card rotation (see the cards at the top of this plan). CTA: Free self-test, https://go.rebuildingseminars.com/boulder-fdas

Post 8, Saturday, Social proof (verbatim review) + image, Pillar 2 CAPTION:

If you feel like nobody in your life truly gets it, read Michelle:

"ReBuilders gives you an opportunity to discover who you really are, so you can be compassionate and understand how you arrived at this very painful part of life. It gave me hope, support, and friends that truly understood where I was in the emotional aspects of my painful divorce." Michelle

Hope, support, and people who understood. That is the whole offer.

If that is what you have been missing, a free 15-minute call with Bob is the easiest way to start. Link below. Boulder and Denver, since 1993. ASSET: review card, pull "hope, support, and friends that truly understood" large. Native image. REPURPOSE: IG Month 2, Social-Proof Post #4 (Michelle), longer FB caption + CTA. CTA: Free 15-minute call, https://info.rebuildingseminars.com/consult

WEEK 5 (theme: kids, and a reminder the cohort is open)

Post 9, Wednesday, Article teaser link post, Pillar 3 + 4 (kids) CAPTION:

Parents agonize over what to say to the kids about a divorce. The honest truth is that the script matters less than you think, because kids are watching what you do with your feelings far more than they are listening to your words.

If you model "I'm fine, nothing's wrong" while you are clearly falling apart, they learn that adults lie about feelings. If they watch you grieve honestly and then rebuild, they learn the most important lesson there is: that hard things are survivable.

The catch is, you cannot model a recovery you are not getting. That is a big reason parents end up in our room. We wrote about the single most important thing you can do for your kids here. ASSET: link post with preview. REPURPOSE: IG Month 2, Reel Script #5 + Carousel #3. Article: helping-kids-through-divorce.md. CTA: Read the article, https://annettethompson.com/rebuilding/articles/helping-kids-through-divorce

Post 10, Saturday, Social proof (verbatim review) + soft Event nudge, Pillar 2 + funnel CAPTION:

Ten weeks. Here is what Christine walked out with:

"I almost don't recognize myself or my classmates (who are now lifelong friends) after ten short weeks! Rebuilding is hard, healing and absolutely transformative. Thank you to the 2 friends who recommended taking the seminar. You were right, working through feelings, emotions and patterns after a major life change like divorce is invaluable!" Christine

Notice the last part: she came because friends recommended it. That is the word our graduates use more than any other.

Our fall Niwot cohort is open now (Sunday evenings, in person). If someone you love is in this season, the kindest thing you can do is point them to a free 15-minute call with Bob. Link below. ASSET: review card, pull "classmates who are now lifelong friends" large. Native image. REPURPOSE: IG Month 2, Social-Proof Post #3 (Christine), with a soft fall-cohort tie-in (no false scarcity, just "it's open"). CTA: Free 15-minute call, https://info.rebuildingseminars.com/consult

WEEK 6 (theme: the loneliness nobody warns you about)

Post 11, Tuesday, Article teaser link post, Pillar 3 + 4 CAPTION:

After a divorce, a strange loneliness sets in: you are surrounded by people who care, but who do not know what to say, so they say nothing. And you get tired of being the one who reassures everyone that you are fine.

Here is the fix, and it is gently on you: teach the people who love you how to help. They are not mind readers, and they are terrified of saying the wrong thing. Specific small asks beat vague big ones every time. "Can you text me Tuesday nights, they're hard" works. "Let me know if you need anything" never does.

We turned this into a roadmap you can read, and send to the friend who keeps asking how to help. ASSET: link post with preview. REPURPOSE: IG Month 2, Reel Script #7 + Carousel #4. Article: friends-dont-know-what-to-say-to-me.md. CTA: Read the article, https://annettethompson.com/rebuilding/articles/friends-dont-know-what-to-say-to-me

Post 12, Saturday, Quote post with reflective caption, Pillar 5 CAPTION:

"The braver I am, the luckier I get." Glennon Doyle

After a divorce, "brave" can feel like a tall order on the days you can barely get out of bed. But Doyle is not talking about anything dramatic. Brave is the small, scary thing: making the call, saying the true sentence out loud, showing up to the room. And the strange thing is, the more of those tiny brave moves you make, the more the luck, the openings, the right people, seem to find you.

You do not have to be brave alone. We walk it together, in person, in Boulder and Denver. The free self-test in the link below will meet you exactly where you are today. ASSET: expansive, light sage quote card, big type (no dark backgrounds; a midlife figure seen from behind facing a view is fine if used). Native image. One of Annette's six chosen quote cards. REPURPOSE: quote-card rotation (see the cards at the top of this plan). CTA: Free self-test, https://go.rebuildingseminars.com/boulder-fdas

WEEK 7 (theme: the honest objections)

Post 13, Wednesday, Native long-form (honest answer), Pillar 4 + objection-handling CAPTION:

A hand goes up at almost every intro workshop: "What if I have to miss a week?" Underneath it is a real fear, that one absence will set you back, or give you a reason to quit.

So here is the honest answer, from twenty years of running these. Missing a week is not a setback if you handle it right. We meet ten Sunday evenings, and across a full cohort, life happens. Most rooms have several people who miss a Sunday somewhere along the way.

The fix is simple. You come thirty minutes early the next week, and one of our co-leaders walks you through what you missed, before the room fills up. You are caught up before we even start. The cohort does not reward perfect attendance. It rewards showing up.

If a question like that has been quietly holding you back, a free 15-minute call with Bob is a good place to ask it. Link below. ASSET: warm photo of Bob, or native text post. Native upload. REPURPOSE: IG Month 2, Reel Script #8. Article available if you want to link it: missing-a-week-of-divorce-recovery-class.md. CTA: Free 15-minute call, https://info.rebuildingseminars.com/consult

Post 14, Saturday, Social proof (verbatim review) + image, Pillar 2 CAPTION:

If you are bracing for years of this, read Melanie:

"Rebuilding Seminar was an amazing experience that helped me move past a traumatic divorce much more quickly than I would have without it. Through Rebuilding Seminars, I have made great friends and have connected to a supportive community that will stay with me for years to come. I highly recommend it!" Melanie

Faster, and not alone. That is what the right room does.

The fall Niwot cohort is open now. The first step is a free 15-minute call with Bob, link below. Boulder and Denver, since 1993. ASSET: review card, pull "a supportive community that will stay with me" large. Native image. REPURPOSE: IG Month 2, Social-Proof Post #2 (Melanie), longer FB caption + CTA. CTA: Free 15-minute call, https://info.rebuildingseminars.com/consult

WEEK 8 (theme: how to choose well, and hope)

Post 15, Wednesday, Article teaser link post, Pillar 3 + 4 (decision help) CAPTION:

When you finally go looking for a divorce support group, you find three very different things, and they get lumped together as if they were the same. They are not.

There is a live cohort of real people on a rhythm. There is a self-paced video course you do alone on your couch. And there is a drop-in online forum where people come and go. They all have a place, but the thing that actually heals you is a small group of real humans showing up together, week after week.

Whatever you choose, look for: 8 to 12 people, a facilitator trained in the Fisher work, a full 10 weeks, and real homework. We laid out how to choose well, even if what you choose is not us. ASSET: link post with preview. REPURPOSE: IG Month 2, Reel Script #9. Article: online-divorce-support-groups.md. (This is also the safe fallback for Post 4 if Bob's bio is not cleared.) CTA: Read the article, https://annettethompson.com/rebuilding/articles/online-divorce-support-groups

Post 16, Saturday, Quote post with reflective caption + warm close, Pillar 5 + funnel CAPTION:

"It is an act of courage to acknowledge our own uncertainty and sit with it for a while." Harriet Lerner

We close these two months with the bravest, least glamorous skill there is. After a divorce, everything in you wants a fast answer: am I going to be okay, will I find someone, did I ruin everything. Lerner's reminder is that the courageous move is not forcing an answer. It is being willing to say "I don't know yet," and to sit with that, without running. The clarity comes, but it comes to people who can stay in the not-knowing for a while.

You do not have to sit with it alone. If these last couple of months on this page have spoken to something you are carrying, your first step can be tiny and free: the self-test in the link below, or a 15-minute call with Bob. Either one is a real beginning. Boulder and Denver, since 1993. ASSET: warm terracotta quote card, big type, a hint of sunrise gold (still light and bright). Native image. One of Annette's six chosen quote cards. REPURPOSE: quote-card rotation (see the cards at the top of this plan). CTA: Free self-test, https://go.rebuildingseminars.com/boulder-fdas

Calendar at a glance

Mix: 5 article-teaser link posts, 4 social-proof reviews, 3 quote posts, 2 Bob long-form / objection posts, 1 Event announcement, 1 relaunch post. Every funnel CTA is honest (free self-test, free call, real open cohort), and the only "deadline" language anywhere is the genuine early-bird rate, framed as a rate, not a fake countdown.

E. What success looks like (metrics)

This is a small, warm, local Page, so the scoreboard is not vanity reach. Watch these, in roughly this priority order:

1. Calls and self-tests booked from Facebook. The real goal. Keep "How did you hear about us?" on the consult form so Facebook-sourced calls are countable. One or two booked calls from Facebook in the first two months is a genuine win on a Page this size.
2. Recommendations turned on and growing. Going from 0 visible reviews to 10 to 15 Facebook recommendations in two months is a structural credibility upgrade that compounds for years.
3. Link clicks on the article and funnel posts. This is the metric that proves the Facebook-native (clickable) strategy is paying off, the thing Instagram literally cannot do in-feed.
4. Comments and shares over raw reactions. A grad commenting "I loved this class" or sharing a post to their own timeline is worth far more than a like, because it reaches their friends (the exact local, warm audience Bob wants).
5. Event RSVPs for the fall cohort. Even soft "interested" taps are useful: they trigger Facebook reminders and signal warm leads.
6. Consistency itself. Two native posts a week, every week, with zero broken Instagram-link cross-posts. Re-establishing that the Page is alive is half the battle after six months dark.

Set this expectation with Bob: the first month is mostly about waking the Page up (relaunch post, Recommendations on, Event live, the broken cross-post killed). The funnel results (calls, clicks, RSVPs) build in month two as the rhythm and the fresh reviews accumulate. The single biggest win available here is not a follower count; it is making Bob's strongest platform actually work for the first time.

Appendix: verified funnel links

Appendix: where each post is repurposed from (cheap production)

Appendix: hard-rule compliance check

• No em-dashes anywhere (commas, periods, colons, parentheses only). Verified.
• No mention of Bob's ex-wives by name or role. Verified.
• All reviews and quotes are verbatim from already-verified sources (IG Month 2 Sections 5 and 7), first name only.
• Imagery direction reads roughly 50 / midlife throughout, light and bright, never dark.
• No false scarcity: the early-bird ($1,099) is presented as a real published rate, not a fake deadline; the cohort is described as "open," not "almost full."
• Pricing is current ($1,200 / early-bird $1,099). The stale "$1,000 rising to $1,200" framing is not used.

End of Facebook strategy and 2-month relaunch plan. Nothing posted, no git. Awaiting Annette + Bob approval. Confirm fall Niwot cohort dates with Bob, and clear Bob's bio, before the Event and the origin letter go live.