The website plan
Your website's job is one thing: help a hurting visitor feel safe enough to book a call. It's close. These are friendly, mostly-quick adjustments that make the page feel as warm and clear as the room itself.
The frame for this whole page
Most of these are small. A few are a half-hour of cleanup. Picture the visitor: she's often on her phone, late at night, alone, and a little overwhelmed. In the first five seconds she needs to know three things, what is this, who runs it, and what does it cost. Right now the page makes her hunt for all three. Answer them up top and far more people will stay.
The homepage: a few warm fixes
Give her one clear next step
Today three buttons sit side by side at equal weight, so the eye doesn't know where to go, and an overwhelmed person just leaves. Make "Book a 15-minute call with Bob" the one obvious button. Keep the self-test and enroll, just quieter. One clear path beats three competing ones.
Show the price
The tuition isn't on the page. Put it right by the main button. People won't book a call to ask "how much is it," and being upfront actually builds trust. The cohort start date gives a natural, honest nudge to act.
Lead with your face
A real photo of you (or you and Kathy) up top earns trust in about three seconds. Right now the big script logo fills the top of the screen, even though it's already in the menu bar just above, so visitors read it twice, while your strongest asset (a real, credentialed human who's been through it) sits about 70 percent down the page. Move yourself up.
Make mobile answer the three questions first
On a phone, the social icons and a big logo currently push the actual program details below the fold, so she has to scroll before learning anything. Since most grieving visitors arrive on a phone, the top of the mobile screen should answer what-this-is, who-runs-it, and what-it-costs right away.
The other key pages
The Seminars page: put a price on every cohort card
Each cohort card shows the date and place but not the price, so someone ready to enroll can't actually decide. Add the price to every card. And where you can, show a real photo of an actual Rebuilding group instead of a stock photo of strangers, which is honestly the more compelling image anyway.
The Facilitators page: lead with your story
Your portrait here is warm and on-brand, keep it. The one tweak: your bio currently opens with program mechanics. Open it with your own story instead ("I came to Rebuilding after my own divorce"). That single line is your most powerful trust-builder. Also point the "Contact Bob" button straight at the call booking, so every "I want to meet Bob" moment becomes a booked call.
The booking page: dress it up and turn analytics back on
Two quick wins. First, the visitor-tracking tag isn't firing, so you can't see what's working; restoring it means decisions based on real numbers. Second, the booking calendar defaults to Chicago time and shows no photo or price, so a warm lead lands on a bare form. Setting the right time zone and adding your photo and price keeps the warmth all the way through to the booking.
The bigger, optional upgrade
Beyond the quick fixes, the audit lays out a tidy site structure (a simple five-item menu) and, when you're ready, a move to a faster, more modern setup with all your search rankings carefully carried over. That's the larger project, and it's entirely optional and on its own timeline. None of the quick wins above depend on it. We can do the easy, high-impact things first and decide on the bigger build later.