Start here: the good news
This is the short version of the whole audit. If you only read one page, read this one. The big picture: you've built something people genuinely love, and a few gentle adjustments will help even more people find it and say yes.
The good news first
Rebuilding works. Graduates use the words "life-changing" and "RB family" on their own, without being prompted. You're at 4.96 stars across nearly 300 reviews, you've walked more than 3,000 people through one of the hardest seasons of their lives, and you've been doing it in this community since 1993. You're a licensed counselor who has personally been through what your members are going through. None of that is common. All of it is hard to copy.
So read everything that follows as building on strength, not fixing failure. The work is already great. The opportunity is to make sure the website and the search results match how good the room is.
The three things that frame everything
The room earns trust. Let's make the homepage do the same.
In the room, trust is instant. Online, a hurting visitor lands on a big script logo over a soft background, three buttons of equal weight, and no clear "here's who I am and here's what it costs." Someone who's grieving needs to feel three things fast: this is safe, this is professional, this is clearly explained. The easy win is to make the homepage say those three things in the first few seconds, the way you do in person.
One consistent look, instead of three.
Right now the site quietly uses a few different fonts and a few near-identical shades of your terracotta and sage, left over from older versions and the website builder's defaults. Nobody notices any single one, but together they make things feel a little less crafted than the program actually is. Picking one font pairing and one clean palette is a quick tidy-up that makes everything feel intentional.
You already win locally. Let's claim more of the map.
You rank on page one for "divorce support group Boulder," your Google Business Profile is live, and Psychology Today already sends you real people. The opportunity is to tidy up your business listing's photos and details, make your address read identically everywhere online, and write a few pages aimed at the specific towns you serve. Small, concrete moves that help more of the Front Range find you.
Four small changes that move the needle in 30 days
None of these is a big project. Together they meaningfully lift how many visitors book a call.
- Make one button the obvious one. "Book a 15-minute call with Bob" becomes the single primary button. The self-test and enroll links stay, just quieter. When everything is equally loud, people freeze and leave. One clear next step fixes that.
- Put the price where people can see it. Show the tuition right next to the main button. Nobody books a call for a service with a hidden price, and being upfront actually builds trust.
- Lead with your face, not the logo. A real photo of you (or you and Kathy) earns trust in about three seconds. The script logo is already up in the menu bar, so showing it twice is doing double duty while your strongest asset, a real human with a real credential, waits too far down the page.
- Turn the analytics back on and dress up the booking page. The visitor-tracking tag isn't firing, so you're flying a bit blind on what's working. And the booking calendar defaults to Chicago time with no photo or price. Both are quick fixes that stop warm leads from landing on a bare form.
Where this is headed
Your goal is to at least double calls and enrollments over a year. That's very doable, and three things stack up to get there:
- Better homepage means more of the people already visiting actually book a call.
- Better local search means more of the right people visit in the first place.
- Your community flywheel means graduates keep sending friends, the way they already do.
Doubling is the committed target. Tripling is the stretch if all three compound. Either way, you don't have to choose paid ads to get there. They're an optional accelerator, never a requirement.
And the cost of the plan is designed to pay for itself inside a single cohort. The strategy, writing, and coordination are a gift, not a line item. More on the numbers on the 90-day plan page.