BobExecCounseling Project
Bob Manthy, LPC
Executive counseling brand, bobmanthy.com · All deliverables, copy, and strategy
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Project Context
Bob Manthy is a Licensed Professional Counselor with an unusual background: former Google software engineer (M.S. CS, MBA), U.S. Navy nuclear submarine operator, ultramarathon runner, and creator of Rebuilding Seminars. The bobmanthy.com site positions him to serve executives, founders, and engineers who are brilliant at work but privately struggling.
Annette's role: ghost-writer, strategist, and site builder. Bob = decision-maker on direction and content approval.
GitHub: annettethompson/BobExecCounseling ↗Marketing Copy & Assets: Completed
The Capable Person's Trap: Lead Magnet
~3,000-word guide for high achievers. Full four-part structure: what the trap looks like, why it works, the exit, and Bob's background. Ready to drop into a landing page or email gate.
3-Email Drip Sequence: Consultation Leads
Day 1 / Day 4 / Day 10 sequence for people who downloaded the lead magnet but haven't booked. Three subject line options per email with editorial rationale. Soft close, no pressure.
Google Business Profile Copy
Short description (570 chars), 5 ready-to-publish GBP posts on core frameworks, and 5 Q&A pairs. All optimized for "executive counseling Boulder CO" and telehealth discovery.
Psychology Today Profile
Headline (92 chars), 1,680-char therapist statement, treatment approaches with rationale, specialties, communities, financial notes. Ready to paste in.
Master Improvement Plan + Automation Blueprint
Everything we found this week, consolidated into one plan to fill the Sept 20 cohort: the radius-not-ranking strategy, the local SEO workstreams (platform-safe vs. parked), and an honest map of how much runs without you. Start here.
Combined Automation Master Plan (SEO + Offline)
The local SEO plan and the offline marketing plan fused into one hands-off engine: 11 components on shared plumbing, an honest ledger of what runs with zero input vs. what needs Bob's one-click approval, Annette's browser, or a spend decision. ~80% hands-off, under $10/mo to run.
LinkedIn Content Calendar, 12 Posts
2 posts per framework across 6 frameworks: Capable Person's Trap, Achievement Identity, Leadership Silence, Capable Couple, Engineer's Blind Spot, Endurance Mentality. Full copy, hooks, hashtags, and best day/time.
Marketing Compliance Brief: Rebuilding + Exec Coaching
Reference on what your ACA/LPC license allows in marketing: the testimonial rule, the Rebuilding-reviews gray area (288 Google reviews vs. seminar participants), advertising claims, HIPAA/confidentiality, mandatory disclosure, and keeping Bob Exec Coaching cleanly non-clinical. Not legal advice.
Pending: Waiting on Bob
- Which work does he most want to grow? (individual, couples, or divorce transition)
- Phone number for GBP and Psychology Today
- Telehealth states, which states is he currently licensed to practice in?
- Does he speak Spanish? (for PT profile Languages field)
- DNS confirmation, bobmanthy.com → Cloudflare Pages
- Trust videos recorded by Bob (8–10 videos planned for site)