3-Email Drip Sequence
For leads who downloaded the guide but haven't booked a consultation
| Send Timing | ~Word Count | Core Move | |
|---|---|---|---|
| Email 1 | Day 1, immediately | ~245 words | Name the gap between reading and working |
| Email 2 | Day 4 | ~215 words | Address the "I'm not sure I need therapy" objection |
| Email 3 | Day 10 | ~120 words | Soft close, no pressure, door stays open |
Something Worth Naming
Day 1: Send immediatelyWhy Option A: It's the most intriguing without being clickbaity. It signals substance without giving anything away, and it matches the email's actual move, naming something the guide couldn't.
Editorial note: This email skips the effusive thank-you and gets to the real point fast. The core move is naming the gap between reading about a problem and actually working on it, which is where Bob's value lives. The CTA is soft by design, "just a conversation" removes all pressure.
The Question I Get Asked Most
Day 4Why Option A: It signals that something useful is inside, and "most asked" implies this matters to people like them. It's honest and specific without being vague.
Editorial note: This email directly addresses the most common unspoken objection without waiting for them to voice it. It clarifies LPC vs. coach briefly but doesn't dwell on it, then pivots to the more honest question: is Bob the right person for what you're dealing with?
Last Note from Me
Day 10Why Option A: It's the most direct, and it signals respect for their inbox and their timeline. "Last note from me" is honest and doesn't manufacture urgency, it just says what it is.
Editorial note: This is a closing email, not a closing pitch. It's short, non-pressured, and leaves the door open without performing urgency. The telehealth legal line is included here per standing practice. Signed "Take care" rather than "Bob" alone to signal this is a natural close, not a cold door.
"Telehealth counseling available for clients located in states where Bob Manthy is legally authorized to practice."
Free consultation booking link: bobmanthy.com/schedule