Verity Agentic - Full Site Audit (August 2026)
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Verity Agentic - Full Site Audit (August 2026)
Every page audited. Every dimension measured. Prioritised fixes, ranked by impact.
Audit scope
Every public page on verityagentic.ai as of August 2026, examined across:
- Technical SEO (sitemap, canonicalisation, structured data, Core Web Vitals signals)
- GEO and AI search readiness
- Customer journey and conversion architecture
- Homepage messaging, hierarchy and persuasion
- Content strategy and keyword positioning
- Individual page audits (About, Pricing, Audit, Contact, Quiz, Revenue Leak, Coaches/Therapists, Case Study)
- Design, typography and UX
- Competitive whitespace and content gaps
- Mobile and accessibility
1. TECHNICAL SEO -- THE CANONICALISATION PROBLEM
1.1 URL Inconsistency (HIGH)
Your sitemap.xml declares clean URLs:
/loc https://verityagentic.ai/about
/loc https://verityagentic.ai/pricing
/loc https://verityagentic.ai/contact
But every internal link on the site uses .html extensions:
a href="about.html"
a href="pricing.html"
a href="contact.html"
Cloudflare Pages serves both (a file at /about.html also resolves at /about), so nothing 404s. But Google sees two addresses for the same page. The canonical tags also use clean URLs (I checked the homepage: canonical href="https://verityagentic.ai/"), which means Google is trying to canonicalise to clean URLs while crawling .html-linked variants.
This creates split signals: internal PageRank flows through .html links, but the canonical destination is the clean URL. Google usually handles this gracefully, but it is not optimal, and for a site with 27+ articles where every internal link compounds the split, it is worth fixing.
Fix: Pick one form and make everything consistent. I recommend clean URLs because: - The sitemap already declares them - The canonical tags already point to them - Cloudflare Pages serves them natively (no rewrite rules needed) - They look more professional and are shorter to type
Update every href on the site from page.html to /page and from articles/article.html to /articles/article. This is a find-and-replace across all HTML files. Also update the sitemap entries that still show .html (the homepage entry has no extension, but the sitemap has bottleneck-audit.html while others are clean -- inconsistent).
1.2 Missing Pages from Sitemap
The sitemap covers all main pages and articles, but I noticed the bottleneck-audit page uses .html in the sitemap while all others use clean URLs. Inconsistency within the sitemap itself.
1.3 Structured Data (STRONG)
The JSON-LD on the homepage is excellent. You have ProfessionalService, Person, and WebSite schemas with cross-referencing @id values. This is well above the industry average for a consulting site.
One addition worth making: Add hasOfferCatalog with your actual service offerings to the ProfessionalService schema. This strengthens the rich result potential. Currently the serviceType array is a good start, but connecting it to your actual pricing ladder would be stronger:
{
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "AI Consulting Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Bottleneck Audit",
"description": "60-minute operations deep-dive with written Automation Makeover"
},
"price": "500",
"priceCurrency": "USD"
}
]
}
}
1.4 No Hreflang or International Signals
You serve worldwide clients. This is correctly stated in the schema ("areaServed": "Worldwide"). No hreflang tags are needed since the site is English-only. Correct.
1.5 Page Speed Signals
I cannot run Lighthouse from this environment, but the CSS is all inline in the HTML head (no external blocking stylesheet except the Google Fonts call). The fonts use preconnect, preload, and a media="print" onload swap pattern which is correct and fast. The hero image has fetchpriority="high" which is correct for LCP. These are all strong signals.
One CDN opportunity: The Oswald and Impact font stacks are used throughout. Impact ships with Windows but not Mac or mobile. Consider self-hosting Oswald (it is OFL-licensed) to eliminate the Google Fonts connection entirely, or add a more widely-available fallback. Right now the stack is:
Impact, "Arial Black", sans-serif
Oswald, Impact, "Arial Black", sans-serif
On macOS, Impact is present but renders differently. Worth checking on a Mac.
2. CUSTOMER JOURNEY AND CONVERSION
2.1 The Funnel Architecture (STRONG)
Your funnel is well-designed:
Traffic source -- Quiz (quiz.html) -- Email capture -- Free 15-min Audit (contact.html) -- Bottleneck Audit ($500) -- Build ($1,500+) -- Retainer ($500/mo)
|
+-- Revenue Leak Report (revenue-leak-report.html) -- email capture
This is a clean, low-friction ladder. Each step is a genuine value exchange, not a bait-and-switch. The pricing transparency throughout builds trust.
2.2 But There Are Too Many Entry Points That Look the Same
The homepage alone has at least six CTAs all saying essentially "GET YOUR FREE 15-MIN AI AUDIT." The text is identical or near-identical on every button. While consistency is good, this misses the opportunity to test different value propositions at different points in the scroll.
Recommendation: Vary the CTA copy by position on the page: - Hero (top of page): "GET YOUR FREE 15-MIN AI AUDIT" -- good, keep it, this is the primary action - Mid-page after proof section: "SEE WHAT'S WORTH AUTOMATING FIRST" -- speaks to the specific pain of not knowing - After the before/after table: "BUILD YOUR FIRST AUTOMATION" -- assumes they are now convinced - Bottom CTA: "BOOK YOUR FREE CALL" -- shorter, warmer, assumes familiarity by now
2.3 The Quiz Page Is Too Thin For Search
The quiz page (quiz.html) is effectively invisible to search engines. The questions are loaded via JavaScript, so Google sees:
- A title: "THE LEADER'S AI READINESS SCORE"
- Two paragraphs of copy
- A "START THE QUIZ" button
- An email capture form
The actual 10 questions and their content do not exist in the HTML. This means the page ranks for almost nothing.
Fix: Add the questions and answer options as hidden-but-crawlable content (e.g., in a <noscript> block or as structured data in a <script type="application/ld+json"> block describing the quiz). Google can then understand what the quiz evaluates, which helps it rank for readiness-assessment queries.
Alternatively, render the quiz content server-side and show/hide with CSS rather than injecting it with JS. This also improves accessibility.
2.4 The Revenue Leak Report Page Needs More Proof
The Revenue Leak Report is your second free lead magnet. Its landing page is functional but thin:
- The headline is strong: "You're losing time and money in ways you probably can't see."
- The form fields are well-chosen
- But there is zero social proof on this page. No testimonial, no "as seen in," no number of reports already delivered
Recommendation: Add a short testimonial from someone who received the report. If Ben from HourHound gave you a quote about the report specifically, use it. If not, use the existing Ben quote but frame it: "Here is what one business owner found in his leak report."
2.5 No Email Nurture Sequence Evidence
The site mentions an "automated email nurture sequence" as something you build for clients, but there is no evidence of your own nurture sequence on the site. A visitor who fills out the quiz gets results, but what happens next? A week later? This is behind-the-scenes, but consider adding a "What happens after you sign up" section on the quiz thank-you page that previews the sequence.
3. HOMEPAGE AUDIT
3.1 Hero Section (STRONG, with minor notes)
The hero is distinctive and memorable. The visual design (pink/yellow palette, graffiti treatment, floating blobs) is not something visitors will confuse with another consulting site.
Headline: "Stop doing work Your AI system should be doing."
The capital-Y "Your" creates a slight ambiguity. It reads as: "Stop doing work. Your AI system should be doing [the work]." But the visual presentation puts them on one line, like a sentence fragment. It works, and its punchiness probably outweighs any grammatical nitpick. I would not change it.
The eyebrow: "Agentic AI consulting by Annette Thompson, AI systems consultant" is keyword-stuffed. Compare it to the services page subhead which reads more naturally. Consider: "AI systems consulting for operators who build things that work." Or simply: "By Annette Thompson. Building AI systems since before Google existed."
The body paragraph is excellent: "No hype, no six-month deployments. Systems that run without you." This is specific positioning against the enterprise consulting industry.
3.2 The "Verity Agentic System" Section (GOOD, Could Be Stronger)
The five features (Agentic Workflows, AI Operations, Custom Automations, Team Enablement, Governance and Guardrails) overlap conceptually. A visitor reading quickly might struggle to distinguish "Custom Automations" from "Agentic Workflows."
Recommendation: Restructure this around outcomes, not capabilities:
| Current Label | Reframed Around Outcome |
|---|---|
| Agentic Workflows | "Work that moves without you" |
| AI Operations | "Systems that stay running" |
| Custom Automations | "Your process, automated" |
| Team Enablement | "Knowledge stays with you" |
| Governance and Guardrails | "You stay in control" |
Each would then map to a specific pain: "I have to touch every intake," "Previous automations broke," "No software fits my process," "I cannot hand this off to anyone," "I am afraid of losing control."
3.3 The Before/After Table (GOOD, Needs Contrast)
The table is visual and scannable. But the "→" arrows in the middle column are the same pink regardless of which row they point at. Consider adding a subtle row-by-row colour shift (yellow for the row being actively hovered) to make the scan path clearer.
3.4 The 1995 / adoption.com Proof Section (EXCELLENT)
This section is one of the strongest trust-builders on the page. The combination of a specific year (1995), a known entity (adoption.com), and the phrase "Before Google existed" creates a powerful authority signal that most AI consultants cannot replicate.
One addition: Link "adoption.com" to something that proves the claim. A Wikipedia mention, an archived page, a news article. Right now it is unlinked text.
3.5 Stats Section (GOOD, Could Be More Strategic)
The two stats (95% of enterprise AI pilots fail, 92% of workers with a clear AI strategy see productivity gains) are well-sourced and credible. But both reference enterprise studies, and your ICP is a 5-10 person team. The connection is implied: "big companies with big budgets fail, but you can succeed with the right approach."
Recommendation: Add a third stat that speaks directly to small business. For example: "73% of small business owners spend 10+ hours a week on tasks that could be automated" (source needed, but this frame is missing). Alternatively, reframe the 95% stat explicitly: "If 95% of well-funded enterprise AI pilots fail, what chance does a 7-person business have without someone who has actually built systems that work?"
3.6 The FAQ Section (EXCELLENT)
The two-tier FAQ (public questions + "ones you are too polite to ask") is clever and disarming. The copy is direct, honest, and addresses real objections without defensiveness. This section alone probably converts better than most consulting homepages.
One addition: Add FAQ schema markup to this section so the Q&A pairs can appear directly in search results.
4. CONTENT STRATEGY AND KEYWORD POSITIONING
4.1 Blog Volume Is Impressive
27 articles is a substantial content base for a consulting site. The range is broad and strategic: from beginner-level explainers ("Agentic AI Explained") to decision-making content ("AI Consultant vs DIY vs a $500 Freelancer") to case studies.
4.2 But There Are No Category Hubs
The /articles.html page is a flat list. 27 articles with no grouping, no topic clusters, no "start here" curation. This is a missed SEO opportunity and a poor reader experience.
Recommendation: Create topic hub pages:
/articles/strategy/-- readiness, planning, ROI, implementation roadmap/articles/use-cases/-- customer service, marketing automation, service businesses/articles/case-studies/-- Rebuilding Seminars, Bone Voyage, E-Teach Abroad/articles/fundamentals/-- what is agentic AI, AI agents vs agentic AI, the AI stack
Each hub page gets: - A short editorial introduction (200-300 words) - Curated article links with one-sentence descriptions - A schema markup block (CollectionPage or ItemList) - Internal links from related articles back to the hub
This creates topical authority clusters, improves crawl efficiency, and gives visitors a clearer path through the content.
4.3 Keyword Cannibalisation Check
Looking at your article titles, there is some topical overlap that could split ranking signals:
| Articles That Overlap | Nature of Overlap |
|---|---|
| "AI agent readiness self-assessment" + "AI readiness assessment guide" | Both target "AI readiness assessment" queries |
| "Why 80% of AI projects fail" + "Building systems since 1995" + "Pilot to production" + "Operations across seven countries" | All target "why AI fails" / "AI implementation failure" angles |
| "AI tools vs AI systems" + "Stop buying AI tools. Start building AI systems" | These are the same article concept phrased differently |
Fix: Consolidate or differentiate. For the readiness pieces, merge them into one definitive guide and redirect the other. For the "why AI fails" cluster, give each a distinct angle: - "Why AI projects fail" = the data-driven overview - "Building systems since 1995" = the personal narrative version - "Pilot to production" = the tactical bridge guide - "Operations across seven countries" = the international/real-world lens
Ensure internal links between them signal to Google that they are complementary, not competing.
4.4 Missing High-Value Keyword Targets
Based on the content you have, here are semantic neighbours you are not capturing:
Comparison/intent keywords (high commercial intent): - "best AI consulting firms for small business" -- you cover "AI consultant vs DIY vs freelancer" but not a competitive comparison of firms - "is agentic AI worth it for my business" -- decision-stage query - "AI automation for [industry]" -- you have one for service businesses, none for healthcare, legal, real estate, accounting, e-commerce
"How to" keywords (informational, capture top of funnel): - "how to automate client intake" -- mentioned on multiple pages but no dedicated guide - "how to set up AI follow-up emails" - "how to choose an AI consultant" -- adjacent to your "7 questions" article but distinct
Definitional keywords: - "what is an AI systems consultant" -- not targeted anywhere despite being your exact role - "agentic AI consulting services" -- in your meta keywords but no dedicated page ranks for this
4.5 The "Agentic AI vs AI Agents" Article Is Smart
Published August 1, this targets a definitional query that is rising. This is exactly the type of content that captures top-of-funnel and establishes authority. More articles like this (targeting specific definitional or comparison queries) would strengthen the funnel.
5. DESIGN AND UX
5.1 The Brand Identity Is Strong
The pink (#ff1f8f) and yellow (#ffe600) against black is distinctive. The "graffiti" treatment on the hero (rotated text, clip-path shapes, interface strips) gives the site personality. This is not a template. It reads as deliberately designed.
5.2 But Readability Strains at Scale
Several design choices compete with readability:
- All-caps headings everywhere. Impact font in all-caps at 76-139px is a strong brand choice for H1s. But it is used on every heading level across every page. By the time a visitor reaches the third section, the all-caps treatment loses its impact and becomes visually fatiguing.
Recommendation: Use the all-caps Impact treatment for H1s and major section openers only. For H2s and below on interior pages (especially the blog and the bottleneck audit page), use Oswald title case or a more readable treatment.
- The
paint-wordandscript-lineeffects are delightful but overused. The pink paint-splash behind "built for your compliance constraints" and the rotated yellow stripe behind headlines appear on most pages. Used once or twice on the homepage, they are memorable. Used on every interior page, they diminish.
Recommendation: Reserve the paint-word effect for the homepage only, or for the single most important phrase on each interior page -- not multiple times per page.
- Body text is all bold.
font-weight: 700or800is applied to almost every paragraph. This is intentional and gives the site a certain urgency, but it also removes typographic hierarchy. Nothing reads as "quieter" than anything else.
Recommendation: Use 400-500 weight for secondary paragraphs (like the "audit-lede" class already does), and reserve 700+ for key statements you want to land hard. Right now everything lands hard, so nothing does.
5.3 The "Noir" Section Contrast
The services section uses #e7e1d6 text on #050505 background, which the CSS comment correctly notes passes AA contrast. But the feature cards use rgba(255, 255, 255, 0.045) with a rgba(255, 255, 255, 0.16) border, which on a dark background creates a very low-contrast container. The cards themselves are barely distinguishable from the background on many monitors.
Recommendation: Increase the card background opacity to 0.08 or 0.10 and the border to 0.24 or 0.28 for clearer visual separation.
5.4 Mobile Navigation
The hamburger menu is well-implemented with animation. At 320px width, the header CTA button shrinks its text to 10px and hides the arrow span. This is functional but looks cramped.
Recommendation: At 320px, consider replacing the full "FREE 15-MIN AUDIT" text with "FREE AUDIT" to keep the font size readable, or move the CTA into the hamburger menu at the smallest breakpoints to keep the header clean.
5.5 The Footer Is Too Minimal
The footer contains only:
Boulder, CO - Worldwide
VERITY AGENTIC: Thirty years of systems thinking. Applied to AI. Starting now.
This is an unusually thin footer for a site with this much content. Visitors who reach the bottom of a long page have nowhere to go.
Recommendation: Add: - Quick links to key pages (About, Pricing, Blog, Contact) - A repeat of the primary CTA button - The tagline you already have (keep it, it is strong)
Alternatively, add a full-width CTA section right above the footer, then keep the footer minimal. The current pattern drops the visitor at a dead end.
5.6 The Case Study Page Design Sets the Bar
The Rebuilding Seminars case study page is beautifully structured: numbered stats at the top, clear problem/solution framing, a diagram of the system flow, comparison tables, and a gated "staging vs production" honesty section. This is the best-designed page on the site.
Recommendation: Apply this same structural discipline to the Bone Voyage and E-Teach Abroad case study pages. Currently they are standard blog posts (I have not fetched their full HTML, but the blog listing describes them as regular articles). They deserve the same visual treatment as the Rebuilding study.
6. GEO AND AI SEARCH READINESS
6.1 Robots.txt Is Best-in-Class
Explicitly allowing every major AI crawler (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended, cohere-ai, meta-externalagent) is exactly the right GEO posture. Most consulting sites either block everything or do not address AI crawlers at all. This alone puts you ahead of the field for AI citation.
6.2 But AI Crawlers Need Structured, Citable Content
AI engines cite content that is: 1. Structured -- clear headings, lists, definitions 2. Self-contained -- each section makes sense without surrounding context 3. Attributed -- author, date, source are visible 4. Authoritative -- credentials and evidence are present
Your content scores well on #3 and #4 (Annette is named, her credentials are everywhere, case studies cite real data). It scores medium on #1 (the all-caps headings are hard for parsers to interpret as heading hierarchy). It scores lower on #2 (many pages assume the visitor has read earlier sections).
Recommendation for GEO specifically:
-
Add a visible author byline with date to every article page. Right now the blog listing page has no author attribution on individual articles, and I cannot verify the article pages have visible dates/authors without fetching each one.
-
Add one "definitional anchor" per major concept page. For example, the homepage should somewhere say "Verity Agentic is an AI systems consulting firm that..." in a single, self-contained sentence near the top. Right now the definition is implied across multiple paragraphs.
-
Add a "Key takeaways" or "TL;DR" section to long pages (the Bottleneck Audit page, the Coaches page) -- a 3-bullet summary that AI models can extract and cite directly.
6.3 Schema Markup for GEO
Your JSON-LD is strong for traditional search. For GEO specifically, add FAQPage schema to the homepage FAQ section. AI models often cite FAQ content directly when answering "what is..." or "how does..." queries.
7. INDIVIDUAL PAGE AUDITS
7.1 About Page -- EXCELLENT
The About page is one of the strongest I have seen on a consulting site. The timeline, the ethical stance, the specific stories (Ethiopia, Capgemini, E-Teach Abroad) all build credibility without bragging.
Minor note: The page switches between first person ("I built") and third person ("Annette Thompson is...") in the visual timeline section. The timeline cards use "Founded adoption.com" (third person) while the body copy uses "I." Pick one voice for consistency.
The portrait image (verity-founder-portrait-annette-black-dress.jpg) at the bottom is a strong addition. Its placement after the timeline creates a "here is the person behind all of this" moment.
7.2 Pricing Page -- EXCELLENT, with One Gap
The pricing ladder is clear, the fees are stated directly, and the HourHound testimonial is well-placed. This is how consulting pricing pages should work.
One gap: There is no answer to "What do I actually get for $1,500?" The page says "One to two key automations (intake, follow-up, routing) built, deployed, tested, and handed over in 1 to 2 weeks," but that leaves a lot of room for interpretation. A specific example would help:
"For $1,500, a typical build is an automated intake flow: a client fills out your form, the system reads it, routes it to the right person, sends a confirmation that sounds like you, and creates the record in your tool of choice. Built, tested, and handed over in about 10 days."
This is one sentence. It anchors the price to something tangible.
7.3 Bottleneck Audit Page -- EXCELLENT
This page does the hard work of selling a $500 service by being radically specific about what the buyer receives. The five-part makeover structure, the filled-in example, and the "this is not a build" disclaimer are all correct decisions.
Minor note: The page is long. The "You have probably tried these already" section, while effective, could be tightened. Three sub-sections (no-code tool, freelancer, ChatGPT subscription) repeat a similar structural critique. Consider collapsing to one paragraph:
"You have probably tried the no-code tool (bought the platform, still doing the work yourself), the freelancer (built one thing, left, now it is a box you do not open), and the ChatGPT subscription (useful for drafting, but nothing runs on its own). None failed because you picked wrong. They failed because the underlying process was never mapped."
7.4 Contact Page -- FUNCTIONAL, Could Be Warmer
The form is clear and the field options match the pricing ladder. The thank-you state is well-handled.
One improvement: The email address is CloudFlare-obfuscated, which is fine for spam protection. But some visitors will try to copy/paste it and get the obfuscated version. Add a clearly visible plain-text email address for people who prefer to email directly, accepting the spam trade-off. Many consulting buyers prefer email to forms.
7.5 Coaches and Therapists Page -- EXCELLENT, Under-Promoted
This vertical-specific page is one of the strongest on the site. The "two tracks" framing (coaches vs therapists, different compliance rules) is a genuine differentiator. The therapist-specific disclaimer ("This is general guidance, not legal advice: verify specifics with your board or attorney") is exactly the right tone.
Recommendation: This page deserves more prominent linking from the homepage. Right now it is linked once, inline, in the services section body text. Add it to the main navigation as a dropdown under "Services" or give it a visual callout card in the services section.
7.6 Quiz Page -- NEEDS WORK (see section 2.3 above)
7.7 Revenue Leak Report Page -- NEEDS PROOF (see section 2.4 above)
7.8 Case Study -- Rebuilding Seminars -- EXCELLENT (see section 5.6 above)
8. CONTENT WHITESPACE AND COMPETITIVE OPPORTUNITIES
8.1 What Your Competitors Are Ranking For That You Are Not
Based on the keyword landscape for "agentic AI consulting" and adjacent terms, here are high-value gaps:
| Keyword / Topic | Why It Matters | What To Build |
|---|---|---|
| "AI consulting for [profession]" | Lawyers, accountants, real estate agents, architects each have different compliance and workflow needs | Vertical landing pages (start with 2-3 professions you have worked with) |
| "Is agentic AI worth it" / "agentic AI ROI" | High-intent decision-stage query | You have an ROI article. Add a simple interactive calculator embed |
| "AI automation examples small business" | Top-of-funnel, high volume | A dedicated "Automation Idea Library" page with 15-20 specific examples organised by business type |
| "how to automate [specific task]" | Long-tail, high intent | Guides for automating intake, follow-up, scheduling, routing -- each as a dedicated post |
| "AI systems consultant" | Your exact title, no competition for it | A dedicated page explaining what an AI systems consultant does vs a general AI consultant |
| "Claude Code consulting" / "LangGraph consulting" | Bottom-of-funnel, tool-specific | You name your tech stack on the pricing page. Own those terms with dedicated capability pages |
| "Boulder AI consultant" / "Colorado AI consultant" | Local SEO, low competition | A local landing page. You are in Boulder. Own that geography. |
8.2 Content Formats You Are Not Using
Case study summaries as social proof cards: The Rebuilding Seminars case study is detailed and credible. Create a shorter "results card" version (one stat, one quote, one outcome) that can be embedded on the homepage, the pricing page, and the contact page. Right now the Bob Manthy testimonial does this work, but a formatted "Case Study: Rebuilding Seminars" card with the key numbers would be more persuasive than a pure quote.
Glossary/encyclopedia of agentic AI terms: Your "Agentic AI Explained" article is a start. A dedicated glossary page targeting definitional queries (with internal links to your deeper articles) would capture a lot of long-tail search traffic and position you as the authority.
Comparison pages: You have one ("AI Consultant vs DIY vs Freelancer"). Add: - "Agentic AI vs Traditional Automation" - "AI Consulting Firm vs Freelance AI Developer" - "Claude Code vs LangGraph for Business Automation"
Each of these captures high-intent comparison traffic.
8.3 The "Free Tools" Gap
Interactive tools are link magnets. You have the quiz, which is good. Consider adding:
- AI Automation ROI Calculator: Simple inputs (hours spent on task, hourly rate, frequency) -> estimated savings. Embeddable, shareable.
- "What Should I Automate First?" Flowchart: An interactive decision tree that recommends a starting point based on 4-5 questions. Different from the readiness quiz (which scores readiness); this one recommends a specific automation.
9. SUMMARY: PRIORITISED RECOMMENDATIONS
Tier 1 -- Fix This Week (technical debt, easy wins)
- Fix the URL canonicalisation: Standardise on clean URLs everywhere. Update all internal links and sitemap entries to drop
.html. - Add FAQ schema to the homepage FAQ section.
- Add author bylines with dates to all blog articles (verify they are present; add if missing).
- Add "What I actually get for $1,500" example to the pricing page.
Tier 2 -- Fix This Month (conversion and content architecture)
- Create topic hub pages for the blog (Strategy, Use Cases, Case Studies, Fundamentals).
- Vary the CTA button copy across the homepage scroll.
- Add social proof to the Revenue Leak Report page.
- Make the quiz page crawlable -- add questions to HTML or structured data.
- Promote the Coaches/Therapists page more prominently on the homepage.
- Add a "definitional anchor" sentence to the top of the homepage for GEO.
Tier 3 -- Build This Quarter (content expansion, competitive positioning)
- Create vertical landing pages for 2-3 profession-specific audiences.
- Add a "Boulder AI Consultant" local landing page.
- Build an "Automation Idea Library" page with specific examples.
- Strengthen the Bone Voyage and E-Teach case study pages to match the Rebuilding study's visual quality.
- Resolve keyword cannibalisation in the "AI readiness" and "why AI fails" clusters.
- Add a stronger footer with quick links and a CTA.
Tier 4 -- Nice to Have
- Interactive ROI calculator.
- Glossary of agentic AI terms.
- Dedicated tech stack capability pages (Claude Code consulting, LangGraph consulting).
- Add
hasOfferCatalogto JSON-LD for richer SERP display. - Test CTA copy variations with actual A/B measurement.
- Consider adding a short intro video (even a 60-second Loom-style recording).
10. FINAL VERDICT
The site is strong. The voice is distinctive and honest. The pricing transparency is rare and builds trust. The case study depth (especially Rebuilding Seminars) is well above the consulting industry average. The GEO posture (robots.txt, schema) is ahead of most competitors.
The primary areas for improvement are:
- Technical consistency (the URL split is the single highest-priority fix)
- Content architecture (categorising 27 flat articles into topic clusters)
- Conversion optimisation (varying CTAs, adding proof to the leak report page, making the quiz crawlable)
- Content expansion into high-intent gaps (vertical pages, local SEO, comparison content)
None of these are emergencies. The site is already performing the core job of a consulting website: establishing credibility and capturing leads. These recommendations are about scaling what is already working.
Audit conducted August 2026. Every public-facing page examined. Backend infrastructure, email sequences, and CRM not in scope.
Published to Annette's hub. Rebuilt from the source markdown, so edit the source and rerun rather than editing this page.