A trainer clicks the look that feels most like them, and that one choice drives their site's colors, typography, and email voice. Each archetype is shown on two demo trainers, one woman and one man, so anyone can picture themselves in it. The trainer picks the style; the gender pairing is only for the preview and is never stored.

The Guide

Steady, knowledgeable, and genuinely welcoming

For trainers whose clients want a calm expert to follow, including the ones who felt nervous about the gym before they walked in. Deep teal and warm amber, generous space, plain confident type.

Female trainer

Male trainer

The Challenger

Direct, demanding, honest about the work

For trainers who push hard and say so up front. Burgundy and terracotta, strong headlines, no softening.

Female trainer

Male trainer

The Mentor

Experienced, patient, plays the long game

For trainers whose value is years of judgement. Forest green and sage, classical type, unhurried pacing.

Female trainer

Male trainer

The Architect

Structured, precise, everything has a reason

For trainers who program deliberately and explain the why. Ocean blue and pale steel, clean grid, quiet precision.

Female trainer

Male trainer

The Transformationist

Built around who you are becoming

For trainers selling a change, not a workout. Olive and gold, aspirational photography, forward-leaning copy.

Female trainer

Male trainer