← Back to Hub Creator Roster Every creator in the SponsorLab database, grouped by vertical and sorted by follower count on their primary platform. Click a name to open their profile.
264 creators · 15 verticals · 233 with a linked profile
Rows marked benchmark are large learn-from accounts, not outreach targets. YouTube subscriber counts are verified live against the YouTube API and match the channel linked. Instagram counts are as recorded (web-sourced for recently discovered creators) and get confirmed at scrape. Creators shown without a link had no handle we could verify; a wrong link is worse than none.
Backcountry ski / big-mountain 35 prospects # Creator Platform Followers 1 Jeremy Jones Instagram 378,000 2 Caroline Gleich no handle yet 303,978 3 Owen Leeper YouTube 255,000 4 Nikolai Schirmer YouTube 217,000 5 Cody Townsend YouTube 163,000 6 Cody Townsend YouTube 163,000 7 Sammy Carlson Instagram 163,000 8 Elena Hight Instagram 127,000 9 Michelle Parker Instagram 120,765 10 Michelle Parker no handle yet 120,000 11 Lynsey Dyer Instagram 120,000 12 Ben Ferguson Instagram 113,000 13 Sage Cattabriga-Alosa Instagram 113,000 14 Parkin Costain Instagram 110,000 15 Blake Paul Instagram 98,000 16 Bryan Iguchi Instagram 88,000 17 Angel Collinson Instagram 78,266 18 Rise & Alpine YouTube 77,700 19 Karl Fostvedt Instagram 73,000 20 Elyse Saugstad Instagram 72,000 21 Griffin Post Instagram 69,747 22 Nick Russell Instagram 63,846 23 Robin Van Gyn Instagram 62,000 24 Amie Engerbretson Instagram 60,000 25 Vasu Sojitra Instagram 57,017 26 Ingrid Backstrom Instagram 57,000 27 Nick McNutt Instagram 57,000 28 Zack Giffin Instagram 53,000 29 Brody Leven no handle yet 50,471 30 Brody Leven no handle yet 50,400 31 Christina Lustenberger Instagram 45,834 32 Drew Petersen Instagram 37,341 33 Kylie Fly Instagram 28,060 34 Markus Eder YouTube 20,600 35 Hedvig Wessel YouTube 14,200
Women's midlife fitness 35 prospects + 7 benchmark # Creator Platform Followers 1 Dr. Mary Claire Haver benchmark Instagram 3,547,344 2 Caroline Idiens benchmark Instagram 2,458,156 3 Dr. Vonda Wright benchmark Instagram 1,648,763 4 Dr. Stacy Sims benchmark Instagram 1,316,065 5 Dr. Gabrielle Lyon benchmark Instagram 1,190,682 6 Chalene Johnson benchmark Instagram 891,507 7 Natalie Jill benchmark Instagram 712,168 8 Hannah Eden Instagram 472,537 9 Dr. Sara Gottfried Instagram 460,500 10 Pahla Bowers YouTube 340,000 11 Erin Oprea Instagram 334,360 12 Betty Rocker Instagram 313,759 13 Hailey Babcock (Hailey Happens Fitness) Instagram 305,239 14 Lucy Wyndham-Read Instagram 279,276 15 Nikkiey Stott Instagram 271,293 16 JJ Virgin Instagram 259,805 17 Shannon (Over 40 Fitness) Instagram 215,856 18 Schellea Fowler Instagram 201,225 19 Chris Freytag Instagram 199,281 20 Trish Koeslag Instagram 188,426 21 Susan Niebergall Instagram 180,039 22 Amanda Thebe Instagram 147,062 23 Lindsey Mathews Instagram 142,499 24 Laura Heikkila (So This Is 50) Instagram 115,011 25 Jessica Valant Instagram 111,484 26 Kate Rowe-Ham Instagram 105,149 27 Elise Tzurkov Instagram 95,481 28 Dr. Jenn Huber Instagram 93,930 29 Amy Kiser Schemper (BodyFit By Amy) Instagram 90,693 30 Jani Dittman Instagram 85,668 31 Dr. Susan Hardwick-Smith Instagram 63,444 32 Wendy Ida Instagram 63,201 33 Lauren (So Fresh N So Green) Instagram 45,417 34 Esther Blum Instagram 44,768 35 Jessica (Strive 4 Balance) Instagram 42,145 36 Carrie Cross Instagram 32,304 37 Geetha Mikkilineni Instagram 31,733 38 Claudia Petrilli Instagram 31,040 39 Debra Atkinson (Flipping 50) Instagram 29,683 40 Adele Johnston Instagram 26,070 41 Claire Hattrick Instagram 18,614 42 Jill Whalen Instagram 15,407
Trail running / ultrarunning 33 prospects # Creator Platform Followers 1 Tommy Rivers Puzey no handle yet 390,000 2 Paul Johnson (ultra) Instagram 344,000 3 Belen Caicedo no handle yet 337,700 4 Elektra Rose Instagram 305,000 5 Sage Canaday YouTube 252,000 6 kofuzi YouTube 240,000 7 Anton Krupicka Instagram 218,000 8 The Ginger Runner (Ethan Newberry) YouTube 192,000 9 Mirna Valerio Instagram 177,000 10 Jeff Pelletier YouTube 170,000 11 Seth James DeMoor YouTube 169,000 12 Morgan Oliver-Allen Instagram 162,000 13 Zach Miller (runner) Instagram 158,000 14 Kilian Jornet YouTube 143,000 15 Billy Yang YouTube 130,000 16 Katie Schide Instagram 124,000 17 Callie Vinson Instagram 123,000 18 Alyssa McClellan Instagram 122,000 19 Jason Wood (ultra) Instagram 111,000 20 Sally McRae YouTube 103,000 21 wildontherun Instagram 101,000 22 Heather OMG Instagram 91,000 23 Heather Jackson (tri/ultra) Instagram 81,000 24 Tara Dower Instagram 74,000 25 Jacky Hunt-Broersma Instagram 69,000 26 Hayden Hawks Instagram 68,000 27 Greg Kelley Instagram 63,000 28 Whitney Dancaster Instagram 58,000 29 Justin Grunewald Instagram 58,000 30 Michael Wardian Instagram 55,000 31 Jeremiah Maestre Instagram 55,000 32 David & Megan Roche YouTube 49,700 33 Zach Bitter YouTube 7,920
Hiking / backpacking 29 prospects + 3 benchmark # Creator Platform Followers 1 thruhikers benchmark YouTube 1,050,000 2 Kyle Hates Hiking benchmark YouTube 955,000 3 Kraig Adams benchmark YouTube 831,000 4 Dan Becker YouTube 514,000 5 Andrea Ference no handle yet 492,000 6 Homemade Wanderlust YouTube 449,000 7 Darwin onthetrail YouTube 357,000 8 Tessa Sarkies no handle yet 336,000 9 Adventure Archives YouTube 245,000 10 Miranda Goes Outside YouTube 196,000 11 Bonjour Becky no handle yet 178,000 12 HikingGuy YouTube 158,000 13 Eric Hanson YouTube 151,000 14 sintax77 YouTube 134,000 15 outdoorbrooke Instagram 132,000 16 Shug Emery YouTube 116,000 17 Jessi Bang no handle yet 110,000 18 Chelsea Murphy no handle yet 110,000 19 JupiterHikes YouTube 105,000 20 Jessy Vanpo Instagram 94,000 21 The Hungry Hiker (Kathleen) YouTube 88,900 22 Operation Adventure YouTube 81,900 23 Backcountry Exposure YouTube 81,300 24 Karmen Cook Instagram 77,000 25 The Wandering Queen (Michelle Stelly) Instagram 74,000 26 Kim (mountainkimbo) Instagram 71,000 27 She Dreams of Alpine (Allison Boyle) Instagram 66,000 28 Alex Borsuk Instagram 62,000 29 Bearfoot Theory (Kristen Bor) Instagram 54,000 30 Zanna Perry Instagram 51,000 31 Dirtbag Darling (Johnie Gall) Instagram 50,000 32 Hiking With the Hykes YouTube 2,550
Outdoor / adventure 21 prospects + 1 benchmark # Creator Platform Followers 1 Beau Miles benchmark YouTube 868,000 2 Last Line of Defense YouTube 442,000 3 Sanni McCandless no handle yet 417,000 4 Haleigh Hendrickson Instagram 316,000 5 Lacey Spalding no handle yet 234,000 6 Valentin & Roman (twintheworld) Instagram 233,000 7 Adam (adam.northwest) Instagram 208,000 8 Jessica Cheek Instagram 207,000 9 Alex Ford no handle yet 195,000 10 Louise Tuck no handle yet 152,000 11 Organized Adventurer Instagram 145,000 12 Denae Karber Instagram 140,000 13 Emily Hamilton Instagram 124,000 14 So We Went (sowewent) Instagram 119,000 15 Bee Corrado Instagram 91,000 16 Lauren Hronek Instagram 73,000 17 Lauren Gastineau Instagram 71,000 18 Julia Davila no handle yet 68,000 19 The Hiking Mermaid no handle yet 61,000 20 Myranda Hausheer no handle yet 57,000 21 Boulder Trail Collective no handle yet 52,000 22 Andy Neal YouTube 20,800
Mountaineering / alpinism 17 prospects + 1 benchmark # Creator Platform Followers 1 Simone Moro benchmark no handle yet 960,000 2 Conrad Anker Instagram 449,000 3 Ryan Mitchell YouTube 372,000 4 Caroline Gleich no handle yet 303,000 5 Emily Harrington Instagram 297,000 6 Colin O'Brady Instagram 265,000 7 Dani Arnold no handle yet 240,000 8 Kalen Thorien Instagram 209,000 9 Brette Harrington no handle yet 189,000 10 Kristin Harila Instagram 184,000 11 Nawal Sfendla no handle yet 168,000 12 Viridiana Alvarez no handle yet 122,000 13 Adrian Ballinger Instagram 119,000 14 Naila Kiani no handle yet 109,000 15 Jim Morrison (ski-mountaineer) Instagram 102,000 16 Elia Saikaly YouTube 77,500 17 Hazel Findlay YouTube 6,940 18 David Goettler YouTube 3,020
Climbing / bouldering 12 prospects + 3 benchmark # Creator Platform Followers 1 Magnus Midtbo benchmark YouTube 3,580,000 2 Tommy Caldwell benchmark Instagram 872,084 3 Adam Ondra benchmark YouTube 638,000 4 Alex Megos Instagram 475,926 5 Brooke Raboutou Instagram 465,744 6 Emil Abrahamsson YouTube 350,000 7 Daniel Woods Instagram 233,765 8 Bouldering Bobat YouTube 223,000 9 Natalia Grossman Instagram 180,950 10 Eric Karlsson Bouldering YouTube 177,000 11 Hannah Morris YouTube 172,000 12 Kyra Condie Instagram 161,759 13 Dave MacLeod YouTube 125,000 14 Mani the Monkey YouTube 98,000 15 Drew Ruana Instagram 33,272
RV / overland / van life 11 prospects + 3 benchmark # Creator Platform Followers 1 Eamon & Bec benchmark YouTube 1,320,000 2 Sydney Ferbrache YouTube 908,000 3 TrailRecon benchmark YouTube 681,000 4 Ronny Dahl benchmark YouTube 597,000 5 Nate Murphy YouTube 477,000 6 Expedition Overland no handle yet 468,000 7 Hobo Ahle YouTube 342,000 8 Lifestyle Overland YouTube 328,000 9 We're the Russos YouTube 277,000 10 Overland Under Budget YouTube 130,000 11 Roots in the Wild YouTube 123,000 12 MAK & Owen (bound.for.nowhere) YouTube 117,000 13 Hatti (thecampercreative) no handle yet 85,000 14 Dan Grec no handle yet 68,000
Pickleball 10 prospects # Creator Platform Followers 1 Anna Leigh Waters Instagram 223,612 2 Kyle Koszuta Instagram 144,412 3 Tyler Stroyek Instagram 139,197 4 Tyson McGuffin Instagram 114,682 5 Hannah Blatt Instagram 114,118 6 Rob Nunnery Instagram 83,361 7 William East Instagram 70,735 8 Danea Zeigle Instagram 67,023 9 Parris Todd Instagram 64,750 10 Catherine Parenteau Instagram 64,208
Gravel cycling 9 prospects + 1 benchmark # Creator Platform Followers 1 Safa Brian benchmark YouTube 594,000 2 Dylan Johnson YouTube 206,000 3 Lachlan Morton Instagram 201,872 4 Payson McElveen Instagram 86,435 5 Ted King Instagram 69,054 6 Rebecca Rusch Instagram 56,891 7 Ian Boswell Instagram 55,315 8 Alexey Vermeulen Instagram 50,192 9 Peter Stetina Instagram 48,953 10 Amity Rockwell Instagram 23,670
Women's strength 9 prospects + 2 benchmark # Creator Platform Followers 1 Sohee Carpenter benchmark Instagram 667,395 2 Meg Gallagher benchmark Instagram 612,140 3 Paulina Hefferan Instagram 398,761 4 Women Who Lift Weights Instagram 310,955 5 Molly Galbraith Instagram 239,089 6 Girls Who PowerLift Instagram 155,929 7 Arielle Loewen Instagram 147,795 8 Monica (Dance Strength & Flexibility Coach) Instagram 134,314 9 Alex Silver-Fagan Instagram 122,092 10 Courtney Pruce Instagram 83,155 11 Shaylee Williams Instagram 62,794
Senior / masters endurance 5 prospects + 2 benchmark HIIT 4 prospects + 2 benchmark Mountain biking 3 prospects + 2 benchmark Sauna / contrast therapy 3 prospects + 1 benchmark