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SEO Believer Offerings & Pricing

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🔑 SEO Believer · Offer Model

SEO Believer: Offerings & Pricing

The simplified model  ·  June 11, 2026

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The Model (Simplified, 2026-06-11)

A free entry point, one paid foundation, one ongoing retainer, plus opt-in campaign add-ons. The standalone paid audit, the $9,500 Blueprint, and the $18,000 Buildout are retired for now.

  • Free AI Citation Snapshot (redacted) is the entry. It diagnoses where the business stands in AI answers, the map, and search. The actionable "how to fix it" is held back so it can't be handed to another shop to execute.
  • $4,500 Sprint is the one-time foundation, about 30 to 45 days.
  • $1,500/mo Monitoring is ongoing growth and defense.
  • Campaign add-ons (PR + backlinks) are opt-in, priced per deliverable or per campaign (menu below). These are the most labor-intensive work in SEO, so they're never bundled into the flat retainer.
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Why This Shape (Grounded in the Colorado Market)

Colorado firms give audits away free as lead magnets, and the first paid step is a project or retainer. Local SEO retainers run roughly $1,500 to $3,000/mo mid-band, $3,000 to $5,500 high. Med-spa and healthcare-niche shops (The Med Spa Agency $2,200+ floor, PatientGain $999 to $2,499) sell labor or platform seats.

The $4,500 Sprint sits in the defensible project band, and a $1,500/mo retainer packed with the stack below undercuts those floors while delivering more. The wedge is measurable before/after AI-citation proof, not the "GEO" label (competitors already claim it).

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$4,500 Sprint (One-Time Foundation, ~30 to 45 Days)

  1. Full AI Citation Audit, the deep version: all three sides of the Citation Triangle graded (content depth, third-party corroboration, structured accessibility), plus the named-competitor benchmark and a Map Pack grid baseline.
  2. Structured-data foundation deployed site-wide: MedicalClinic / LocalBusiness + Physician + Service + FAQ + Review schema.
  3. Homepage + key-page fixes: single city-specific H1, title/meta rewrite, embedded Google map, staleness/footer fixes.
  4. Google Business Profile optimization: categories, services, attributes, photos, Q&A, posts.
  5. Citation + directory cleanup and NAP standardization, the one-time bulk fix, made identical everywhere.
  6. Foundational conversion fixes: CTAs, booking flow, and key landing pages.
  7. 2 to 3 cornerstone GEO/AEO pages engineered for AI citation on the highest-margin priority services.
  8. AI-readability setup: llms.txt, robots/sitemap, AI-crawler access.
  9. Baseline scoreboard + tracking: CSI baseline, Map grid baseline, rank tracking.
  10. Review-engine setup, the automation Monitoring then runs.
  11. 30-day priority roadmap + handoff into Monitoring.
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$1,500/mo Monitoring (Ongoing)

Content & AI visibility

  1. SEO/GEO/AEO blog posts (monthly), each shipped with proper schema/structured data built in at creation.
  2. Monthly AI Citation Index re-measurement (CSI across all 5 AIs), the before/after scoreboard.
  3. Monthly Map Pack rank-grid heatmap.
  4. GBP posting (weekly) + Q&A / FAQ seeding. We run this for profile health and conversion (a fresh, actively-managed profile, and a reason for people who already see you to click, call, or get directions), not as a ranking lever. What moves your map-pack rank is your primary category, relevance, proximity, and reviews, and that's where the plan's heavy lifting goes.

Reputation & social

  1. Review automation (post-visit requests, Google first).
  2. Reputation management (monitoring + drafted responses across platforms).
  3. Social media automation + graphic creation (scheduling, posting, branded graphics, repurposing each blog into social).

Competitive intelligence & local foundations

  1. Competitor intelligence across AI + Map Pack + SEO: which pages and terms each competitor ranks for, what they're winning, and new search terms they've started ranking for that we should go after (a fresh opportunity list every month).
  2. Listings & NAP monitoring: catch drift, kill new duplicate listings, propagate any business changes everywhere (the ongoing watch, after the Sprint's one-time cleanup).
  3. Technical SEO monitoring (Core Web Vitals, crawl errors, broken links, speed).
  4. Data-driven conversion watch: we watch the conversion signals and implement a tweak when the numbers warrant one, surfaced in the monthly Loom (no manufactured monthly busywork).

Reporting

  1. Monthly recorded Loom report (screen + voice walkthrough of the scoreboard) + async question access + book-a-call-anytime.

Explicitly excluded from the $1,500/mo: pay-per-click ad management, and digital PR / backlinks (those are campaign add-ons below).

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Campaign Add-Ons: PR + Backlinks (Opt-In, Priced to the Labor)

PR and backlinks are the most labor-intensive work in SEO. AI cuts the cost of research, drafting, list-building, and personalization, but it doesn't cut the relationship or the editorial "yes," so these are sold à la carte and priced to stay profitable even at the low end of every placement target. Placements are always targets, never guarantees.

Add-on Price Outcome (target, not guaranteed)
Local citation pack $300 / 10 10 live citations
Niche edit (link insertion) $250 / link 1 DR20 to 40 link
Mid-authority guest post $400 / link 1 DR30 to 50 link
High-DR editorial link $900 / link 1 DR55+ earned link
Original Research PR Campaign $5,000 / campaign 3 to 6 earned editorial links
Expert Authority (HARO) $750 / published quote a published expert quote

Notes: The Expert Authority add-on is pure pay-for-result: the client pays only when a quote is actually published, and it counts only for a genuine, relevant, indexed publication (a real outlet with a working link, never a scraped or junk site). The flagship $5,000 Original Research PR Campaign is the Bone Voyage 50-state-survey original-research play productized, the proof this motion earns real editorial links.

Internal offer model compiled 2026-06-11 · Private · ← Hub