💰 Research Report

MPG Competitor Pricing Deep Dive

Compiled July 12, 2026 · Menopause Practice Growth agency · Methodology: Claude adversarial verification plus Tavily/DeepSeek gap fill

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Executive summary

Summary

This report examines pricing for done-for-you patient-acquisition marketing services (video/content, SEO, GBP, social, websites) targeted at private-pay/cash-pay solo-to-small healthcare practices: menopause and women's health, telehealth, medspa, functional medicine, concierge/DPC, and dental, in developed countries.

  • Verified pricing for comprehensive healthcare marketing packages ranges from $799 to $2,499/month (PatientGain).
  • Annette's proposed $1,250-$2,250/month offer aligns with mid-tier pricing for practices in average-competition markets.
  • Competition includes established players like PatientGain and Healthcare Success, with niche-specific agencies targeting menopause/women's health.
  • Monthly retainers dominate the pricing landscape; pure performance-based models are rare and often illegal in healthcare.
  • Coverage gaps exist outside the US, with limited verified pricing data for Canada, Australia, and the EU.
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Pricing landscape by service scope and tier

Verified ranges
Scope / TierVerified Pricing RangeSource
Basic SEO + GBP + Local Citations$300-$2,000/monthWebFX
Comprehensive Marketing Packages$799-$2,499/monthPatientGain
Telemedicine-Specific Packages$1,999+/monthPatientGain
Medspa Marketing$1,699-$2,499/monthPatientGain
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Named competitors with published prices

2 verified

1. PatientGain

  • Publishes pricing tiers: GOLD ($799/month), PLATINUM ($1,399/month), PLATINUM Plus ($1,999+/month).
  • Targets medspas, dental practices, and telemedicine providers. Source

2. Healthcare Success

  • Positions upmarket with custom retainers, focusing on telehealth groups and multilocation practices.
  • No published pricing; quote-based model. Source
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Pricing models and commitment terms

Retainers dominate

Monthly retainers

  • Most common model; offers ongoing strategy and execution. Source
  • Contracts typically 6-12 months. Source

Project-based fees

  • Used for specific initiatives like website redesigns. Source
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International picture (UK / CA / AU / EU) and coverage gaps

Thin evidence
  • UK: Limited verified data; snippet-only claims suggest mid-tier retainers start at £960/month. Source
  • Canada: Healthcare marketing agencies typically charge $5,000-$30,000/month, but evidence is thin. Source
  • Australia: Medspa marketing packages reportedly range from $1,200-$4,500/month, but unverified. Source
  • EU: No verified pricing found; gap in data for EU-specific healthcare marketing agencies.
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Where $1,250-$2,250/mo sits, and recommendations

The verdict

Annette's proposed $1,250-$2,250/month offer positions her competitively.

Strengths

  • Below PatientGain's PLATINUM Plus ($1,999+/month), a direct comparable for telehealth-focused practices.
  • Founding-client discount ($1,250/month) creates urgency and exclusivity.

Recommendations

  1. Offer a 3-month pilot at $1,250/month to ease commitment concerns.
  2. Highlight niche expertise in menopause telehealth to differentiate from generalists.
  3. Consider bundling SEO/GBP optimization with video content for perceived value.
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Sources

5 primary
  1. PatientGain Pricing
  2. Healthcare Success Women's Health Marketing
  3. WebFX Healthcare SEO Costs
  4. Improvado Healthcare Marketing Agency Guide
  5. Reddit Medspa Marketing Pricing

Compiled July 12, 2026 · ← Hub