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MensGroups Competitor Research

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🔍 Competitor Landscape

Men's Personal Growth & Group Facilitation

Who's teaching men to start and lead their own groups  ·  Researched 2026-06-28

← Back to Hub Researched by April (VPS agent), 2026-06-28

This report maps the current landscape for men's personal growth circles, focused on the organizations that teach men how to start and lead their own groups. It profiles seven competitors, then distills where buildamensgroup.com can win and what it has to watch.

The 7 Competitors

1

The ManKind Project (MKP)

mankindproject.org

  • Offer: Specialized experiential weekends (New Warrior Training Adventure) and a network of ongoing men's support groups (I-Groups).
  • Audience: Men looking for deep personal transformation and a multi-generational community.
  • Model: Paid retreats (roughly $600 to $950) with varying local dues for ongoing groups.
  • Format: Intensive in-person weekend retreats, followed by weekly in-person or online "Integration Groups."
StrengthsMassive global network, 30+ year track record, and very high intensity for those seeking a "rite of passage."
GapsCan feel cultish or dated to some, uses heavy ritual and archetype language, and requires a high financial and time commitment upfront.
2

MensGroup.com

mensgroup.com

  • Offer: A digital platform facilitating online men's groups and a community forum with guided discussion topics.
  • Audience: Busy professionals and men seeking accessible, tech-forward community without travel.
  • Model: Paid membership (roughly $30/month or $200/year).
  • Format: 100% online via video calls and a private community platform (like Skool or Circle).
StrengthsVery low barrier to entry, modern UI/UX, and no "woo-woo" or ritual elements.
GapsMissing the vital in-person component, feels more like a subscription service than a brotherhood, and doesn't explicitly train you to start your own local group.
3

EVRYMAN

evryman.com

  • Offer: "Emotional fitness" training through field trips, retreats, and a membership-based community.
  • Audience: Younger to middle-aged urban men (25-45) who want to improve their emotional intelligence.
  • Model: Paid annual membership for the "Fundamentals" course and community (roughly $300 to $500).
  • Format: Online training modules, live Zoom calls, and premium in-person "Field Trips" (hiking, camping).
StrengthsStrong contemporary branding, simple "emotional fitness" framework, and less "therapy-speak" than traditional circles.
GapsStill leans heavily on identifying feelings (can feel like therapy-lite), subscription-heavy, and marketing doesn't strongly target the 50+ demographic.
4

Sacred Sons

sacredsons.com

  • Offer: Intensive retreats focusing on masculinity through "embodiment" (physical movement, wrestling, breathwork).
  • Audience: Men seeking a "primal" or spiritual connection to masculinity and brotherhood.
  • Model: High-ticket paid retreats (roughly $800 to $2,500).
  • Format: In-person multi-day events and online facilitator training.
StrengthsExtremely high engagement and passion, visually stunning marketing, and a strong focus on physical presence.
GapsHeavily spiritual and esoteric (may alienate secular men), very expensive, and potentially intimidating for men aged 60+.
5

Order of Man

orderofman.com

  • Offer: A massive podcast and media brand focused on "becoming a better man" (finance, fitness, leadership).
  • Audience: Conservative-leaning men, fathers, and entrepreneurs.
  • Model: Free content (podcast, articles) with a high-priced "Iron Council" mastermind ($100+/month).
  • Format: Media-first, followed by a digital community and occasional live events.
StrengthsExtremely popular podcast, practical "how-to" advice on life skills, and clear masculine positioning.
GapsLess about "vulnerable group work" and more about "hustle and performance," and lacks a science-based curriculum for local facilitation.
6

Men's Groups (mensgroups.org)

mensgroups.org

  • Offer: A registry and resource site for finding or starting "secular, non-political" men's groups.
  • Audience: Men looking for simple, no-frills, peer-led support.
  • Model: Mostly free directory with some paid resources.
  • Format: Articles and a Google-maps style search for local groups.
StrengthsSimple, clear mission, and targets the specific intent of "finding a group."
GapsThe site and resources feel very "Web 2.0," there's limited actual training, and it lacks a rigorous science-based foundation.
7

Manup

manup.org

  • Offer: Faith-based (Christian) curriculum and resources for starting men's ministry groups.
  • Audience: Religious men and church leaders.
  • Model: Free curriculum and resources.
  • Format: Downloadable PDFs, videos, and leader guides.
StrengthsTurn-key solution, free, and specifically designed for starting groups.
GapsExclusively faith-based (not suitable for a secular audience) and follows a Bible-study format rather than personal growth.

Synthesis & Differentiation

Differentiation openings for buildamensgroup.com

  1. 1
    Truly free facilitator training

    Almost every secular competitor locks the "how-to" behind a membership ($200+/year) or a retreat ($600+). Offering a high-quality, free curriculum for leaders is a massive white-space opening.

  2. 2
    Science-based, secular authority

    Most groups lean on Jungian archetypes and rituals (MKP), spiritual breathwork (Sacred Sons), or faith (Manup). A purely secular, science-backed approach (psychology and sociology) will appeal to a more pragmatic, older demographic.

  3. 3
    Older-man friendly (40 to 90 focus)

    Most current marketing (EVRYMAN, Sacred Sons) features men in their 20s and 30s with tattoos and beards. Specifically targeting the "forgotten" demographic of men aged 50 to 80 who are facing retirement and isolation is a major opportunity.

  4. 4
    No "therapy-speak"

    Men in their 60s and 70s are often resistant to "talking about feelings." Positioning the work as "running a group" or "building a crew" rather than "emotional processing" reduces friction.

Top 2 threats

  • MensGroup.com. They own the best URL and SEO for the category. If they ever release a free "Start a Local Group" toolkit, they'll be the primary direct competitor for search traffic.
  • EVRYMAN. Their "Emotional Fitness" branding is the closest secular equivalent. If they expand their "Field Trips" into a localized, free leadership model, they could capture the science-based market.

Report completed by April (VPS) · Private · ← Hub