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Both of these are blocking the template work, and both are yours to call. The live Bone & Cobalt template still wears Midi's pink and cornflower, which you've said you don't want, so the palette is the live blocker.
Five options, every one drawn from a site you personally kept. All light, none using pink plus blue. The hero photo is identical across all five, so you're judging color only. Whichever you pick is a six-line CSS-variable change, not a rebuild, and mixing is fine (for example Forest CTA with Terracotta blocks).
Calm, botanical, gender-confident.
Lovely, but sage is crowded in this niche (Sydney, Bloom, Marion Gluck, AMC all use it).
bone #F3F1E9 · accent #4A6B57 · block1 #E4C4B0 · block2 #C6D3C4 · ink #26302A
Forest green with soft blush. The most expensive-looking of the five.
CHARLIE'S PICK. The only one that makes the hero's rust sweater read as deliberate art direction rather than coincidence.
bone #F5F2EC · accent #2F4A3C · block1 #EBD3CC · block2 #CBDACB · ink #1F2A24
Ink-blue CTA with warm terracotta blocks. Editorial magazine warmth.
The safest premium choice, and the best match to the golden-hour photography across the whole library.
bone #F7F3EC · accent #2D3E50 · block1 #E8B99B · block2 #DCCBB2 · ink #26211C
Plum CTA with peach blocks.
Grown-up feminine without going pink.
bone #F6F1EE · accent #5C3A52 · block1 #F0C9AE · block2 #D9C2CE · ink #2A2126
Slate-teal CTA with mustard blocks.
Nobody else in the niche is doing this. Highest risk, highest differentiation.
bone #F5F2E8 · accent #3E5C5A · block1 #E8C77A · block2 #CBD6D2 · ink #232B2A
Midi was the wrong reference class: it's a venture-funded DTC brand, and your clients are solo practitioners. These are the 17 clinic and solo-practitioner sites you kept, ranked by beauty score. Click any thumbnail to open the live site. The cloning pipeline is built, so each additional one is roughly a re-run rather than a fresh build.
