Boulder Link-Earning Program
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Eight linkable assets, and the 121 places to pitch them
A production plan for each asset, plus a tiered outreach list with real domain authority and verified contact routes. All data pulled 2026-07-26.
The threshold, and how to read the list
I set the floor at domain authority 45. Every figure in the DA column is a real DataForSEO rank on a 0 to 100 scale, pulled 2026-07-26, not an estimate. 121 targets are listed and all but the final group clear 45.
Contact routes marked VERIFIED returned HTTP 200 when I checked them on 2026-07-26. The rest name the route rather than a URL, because I would rather tell you where to look than hand you a link I have not opened.
On individual journalists. I have deliberately not compiled a list of named reporters with personal email addresses. Those change constantly, guessed addresses bounce and get you filtered, and scraping personal contact details is a good way to land on a blocklist. The durable method: search the outlet for recent bylines on housing, insurance, or growth, then use the contact detail that reporter publishes themselves on the outlet's staff page or their own social profile. One correctly-targeted reporter beats fifty scraped addresses, every time.
The eight campaigns
Ordered by what I would build first, not by size.
1. The Boulder Insurance Availability Tracker
This is the strongest asset on the list, and the timing is the reason. Colorado House Bill 25-1182 took effect on 1 July 2026. It requires any property insurer using a wildfire risk model to disclose that model to the commissioner and the public, to factor property-specific and community-level mitigation into pricing or else offer explicit discounts, to post available mitigation savings on its own website, and to send every policyholder an annual written notice stating their wildfire risk score, with a right to appeal that score directly to the insurer.
That last part is the story. Thousands of Boulder County homeowners are about to receive a wildfire risk score in the mail, most of them for the first time, and there is no plain-English resource explaining what the number means or how to appeal it. Reporters covering this need something to link to and it does not exist yet.
- Read the enacted bill text and the fiscal note at leg.colorado.gov/bills/hb25-1182. That is the spine of the whole asset and it is free.
- Track the Division of Insurance rulemaking. The act authorizes the commissioner to adopt rules, so the operational detail lands there, not in the statute.
- Because insurers must now post mitigation savings publicly, build a table of what each major Colorado carrier actually publishes: which discounts, what evidence they require, and whether they name a wildfire model. That table is the asset. It is compiled from public pages, so it is defensible and repeatable.
- Add a plain-English "how to appeal your wildfire risk score" walkthrough, built strictly from the statutory language plus DOI guidance.
- Add the Boulder County layer: which zones carry wildfire designation, and what that means for a quote.
- Re-check quarterly. Log every change with a date. The changelog is what makes it a tracker instead of an article.
High to build, roughly 2 to 3 focused weeks. Low to maintain, about half a day per quarter.
Tiers 1, 2, 3, 4, plus the Division of Insurance and the wildfire nonprofits.
2. The Annual Boulder Newcomer Survey
Survey data is the most reliable link magnet that exists, because a journalist can cite a finding without having to trust your analysis. It also compounds: year two lets you publish change over time, which is a second story from the same instrument.
Nobody has ever asked Boulder newcomers what actually surprised them. That is a genuinely open question about a city that gets written about constantly.
- Write 12 to 15 questions, no more. Mix numeric (what did you underestimate, by how much) with categorical (what nearly stopped you moving) and one free-text.
- Ask the questions that produce headlines: what surprised you most, what did you underestimate financially, did you consider a surrounding town instead, would you move here again, are you still here.
- Recruit free through r/boulder, Boulder-area Facebook groups, Nextdoor, and CU parent and staff networks. Ask moderators first rather than dropping a link.
- Aim for 200 or more responses. Below about 150 the subgroup cuts get too thin to be quotable.
- Publish full methodology: field dates, recruitment channels, sample size, and the fact that it is a self-selected online sample rather than a probability sample. Journalists will use a self-selected survey if you are honest about what it is, and will avoid one that hides it.
- Publish the question wording and the topline numbers openly. Hiding the instrument kills citations.
Moderate. About a week to design and field, a few days to write up. Repeats cheaply.
Tiers 1, 2, 3, 6, 7. Movers and relocation brands love survey data and will republish it.
3. What Boulder Newcomers Actually Search
You already own DataForSEO. Essentially nobody purchases search-volume data for a city of about 100,000 people, which means you can publish a fact that exists nowhere else: the ranked list of questions people actually type before moving to Boulder, with real monthly volumes.
I ran a first pass on 2026-07-26 to confirm the data is there. It is. A seed pull on "boulder colorado" filtered to question phrasing returned 90 questions with real volume attached, topped by distance-to-Denver queries at 2,400 a month, "what is there to do in Boulder" at 1,300, "is Boulder Colorado a good place to live" at 390, and "is Boulder Colorado safe" at 320.
- Widen the seed set well beyond one term: moving to Boulder, living in Boulder, Boulder neighborhoods, Boulder cost of living, Boulder schools, Boulder jobs, Boulder rent, Boulder weather, plus each surrounding town.
- Filter to genuine question phrasing, then hand-sort into relocation intent versus tourism and CU-admissions intent. My first pass is heavily contaminated with both, so this sorting step is the actual work and it cannot be skipped.
- Group into themes: cost, safety, weather, commute, schools, culture, the leaving-Boulder questions.
- Publish the full table with volumes, plus a short read on what the pattern reveals. The most quotable angle is usually the gap between what locals assume outsiders wonder about and what they actually ask.
- Re-run annually to show what changed.
Low. Two to three days, mostly the manual intent sorting.
Tiers 1, 2, 3, 7. This is a features and columnists pitch, not a news-desk pitch.
4. The Boulder Move-In Cost Index
Everyone publishes home prices. Nobody totals what it actually costs to land in Boulder: first month, last month, security deposit, movers, utility connection fees, internet install, parking permit, pet deposit, vehicle registration, driver's licence.
Recurring numbers become citation habits. Once a reporter cites your Q3 figure, they come back for Q4 without being pitched. That is the whole point.
- Fix the basket precisely and never change it silently: a one-bedroom rental, a two-bedroom rental, and a median-priced purchase.
- Rent and deposit inputs come from Zillow, which you already pull. Your site currently carries a $2,439 asking rent for June 2026.
- Moving costs: collect published quotes from the same set of local movers each quarter, same origin city, same volume. Consistency matters more than precision.
- Utility connection and permit fees come from City of Boulder and Xcel published schedules. Vehicle registration and license fees come from Colorado DMV schedules.
- Publish the total, the per-line breakdown, the change since last quarter, and the exact methodology. Show your work or nobody can cite you.
- Keep an archive page of every past quarter. The trend line is the second story.
Moderate to set up, roughly a week. Then about a day per quarter.
Tiers 1, 2, 3, 6, 7. Movers and storage brands are the natural amplifiers, and they are also your ad prospects.
5. Boulder vs. Louisville vs. Longmont vs. Superior vs. Erie
Google's AI Overview for "moving to Boulder colorado" explicitly tells readers that many commuters choose Louisville or Superior to save money. Google is doing the demand generation and nobody owns the answer.
You already have the price spine: Boulder's typical home value was $972,493 in June 2026 against Longmont's $557,628, both from Zillow. That gap is the entire story and it is already sourced on your site.
- Pull typical home value and asking rent for all five towns from the same Zillow city-level files you already use, so the comparison is apples to apples.
- Add measured commute times, not estimates. See campaign 6, which produces exactly this input.
- Add the qualitative axes that actually decide it: school district, walkability to a real downtown, open space access, and whether the town has its own identity or is a subdivision.
- Build one comparison table plus a short honest verdict per town, including who each town is wrong for.
- Refresh the price and commute figures quarterly from the same sources.
Low to moderate. Most inputs already exist in your data module.
Tiers 1, 2, 3, 5, 7.
6. Measured Boulder-to-Denver Commute Times, by Hour
The Boulder-to-Denver commute is the single most repeated piece of folklore in Front Range relocation, and every published figure is somebody's impression. Measured data replaces an argument with a fact, and facts get cited.
It also feeds campaign 5 directly, so one build serves two assets.
- Pick fixed endpoints and never move them: Pearl Street to Denver Union Station, plus a Boulder-to-DIA pair.
- Sample a routing API every 30 minutes for a full month, both directions, and store the results.
- Publish the honest distribution rather than an average: median by hour, the 90th percentile bad day, and the real cost of leaving 30 minutes later.
- Add the RTD bus comparison for the same time slots, which nobody ever does.
- Re-run for one month each year. School term versus summer is its own story.
Low. A day to build the collector, then it runs itself.
Tiers 1, 2, 3, plus transit and planning reporters specifically.
7. A Plain-English Guide to Boulder's Deed-Restricted Homeownership
Boulder runs a permanently affordable ownership program with income limits and a capped resale price. It is real homes at real discounts with real strings, and it is poorly explained anywhere.
This is the asset most likely to earn .gov, .edu, and nonprofit links, which are the hardest category to obtain and the strongest signal you can hold. Housing reporters also need a link target when they mention the program in passing.
- Work only from City of Boulder Housing and Human Services published material. Do not paraphrase from a realtor blog.
- Explain the four things people actually get wrong: who qualifies, how the resale cap works, what happens when you want to leave, and what you can and cannot do to the property.
- Add a worked example with real published numbers so the resale cap becomes concrete.
- Include the honest downside. A guide that only sells the upside will not be linked by a housing journalist.
- Re-check whenever the city updates its income limits, which is at least annually.
Moderate. About a week, most of it careful reading.
Tier 1, Tier 2 housing reporters, the city itself, plus housing nonprofits and Urban Institute style researchers.
8. The Boulder Rent-vs-Buy Break-Even Calculator
Every input already lives in your data module: typical home value, asking rent, and the current 30-year rate. A calculator turns those into a tool, and tools accumulate links passively for years without further pitching.
Boulder is an unusually good place for this, because the price-to-rent ratio here is extreme enough that the answer genuinely surprises people.
- Pre-fill every field with your real current Boulder figures so it produces a credible answer before the user touches anything.
- Model the things cheap calculators omit: closing costs, Colorado property tax, insurance (which ties to campaign 1), HOA dues, maintenance, and the opportunity cost of the down payment.
- Output a break-even year, not a verdict. "You break even in year 7" is citable. "You should buy" is not.
- Make it shareable: a permalink that encodes the inputs so people can post their scenario.
- No backend, no email gate, no lead capture. A gated tool does not get linked. Yours will not have a working form until the lead policy is decided anyway.
Moderate. A few days of build, then near-zero maintenance if it reads from the data module.
Tiers 5, 7, plus Reddit personal-finance communities where calculators spread organically.
The outreach list
121 targets. DA is a live DataForSEO rank, 0 to 100 scale, pulled 2026-07-26.
Tier 1: Boulder and Boulder County
Smallest audience, highest link relevance, and the easiest yes. A Boulder-dateline link is worth more to this site than a national one, because relevance compounds with proximity.
| Outlet | Domain | DA | Contact route |
|---|---|---|---|
| Daily Camera | dailycamera.com | 68 | www.dailycamera.com/contact-us/ VERIFIED |
| Boulder Reporting Lab | boulderreportinglab.org | 45 | boulderreportinglab.org/contact-us/ VERIFIED |
| BizWest | bizwest.com | 56 | bizwest.com/contact-us/ VERIFIED |
| Boulder Weekly | boulderweekly.com | 50 | boulderweekly.com/contact-us/ VERIFIED |
| Longmont Times-Call | timescall.com | 62 | www.timescall.com/contact-us/ VERIFIED |
| Colorado Daily | coloradodaily.com | 49 | Same newsroom as Daily Camera; use its contact page |
| City of Boulder | bouldercolorado.gov | 60 | Communications team via department contact pages |
| Boulder County | bouldercounty.gov | 58 | Public information officer via county contact page |
| CU Boulder | colorado.edu | 79 | CU Boulder Today newsroom + relocation/HR pages |
Tier 2: Denver metro and statewide Colorado
Where a Boulder-specific dataset gets picked up as a Front Range story. This is the tier that actually moves your domain, because these outlets syndicate and each other cite.
| Outlet | Domain | DA | Contact route |
|---|---|---|---|
| The Colorado Sun | coloradosun.com | 69 | coloradosun.com/about-us/#h-contact-us VERIFIED |
| The Denver Post | denverpost.com | 74 | www.denverpost.com/contact-us/ VERIFIED |
| Westword | westword.com | 70 | www.westword.com/about/contact/ VERIFIED |
| Denverite | denverite.com | 61 | denverite.com/about-denverite-staff/ VERIFIED |
| Colorado Public Radio | cpr.org | 66 | https://www.cpr.org (newsroom tips page) |
| KUNC | kunc.org | 57 | Newsroom contact page |
| 9NEWS (KUSA) | 9news.com | 65 | www.9news.com/contact-us/ VERIFIED |
| Denver7 (KMGH) | denver7.com | 65 | www.denver7.com/about VERIFIED |
| FOX31 Denver | kdvr.com | 72 | Newsroom tips form |
| Colorado Politics | coloradopolitics.com | 62 | www.coloradopolitics.com/contact-us/ VERIFIED |
| The Denver Gazette | denvergazette.com | 63 | Newsroom contact page |
| The Gazette | gazette.com | 69 | Newsroom contact page |
| Denver Business Journal | bizjournals.com | 76 | Denver newsroom staff directory |
| 5280 Magazine | 5280.com | 61 | Editorial contact page (verify: my automated check hit an article, not the contact page) |
| Colorado Newsline | coloradonewsline.com | 57 | Editorial contact page (verify: automated check hit an article) |
| Rocky Mountain PBS | rmpbs.org | 54 | Newsroom contact page |
| Colorado Community Media | coloradocommunitymedia.com | 49 | Covers 20+ metro suburbs; per-paper editors |
| Sentinel Colorado (Aurora) | sentinelcolorado.com | 52 | Newsroom contact page |
| ColoradoBiz | cobizmag.com | 52 | Editorial contact page |
| Axios (Denver edition) | axios.com | 76 | Axios Denver reporters publish contact in newsletter footer |
| OutThere Colorado | outtherecolorado.com | 61 | Editorial contact page |
Tier 3: Colorado regional papers
Underrated. They have real authority, they cover housing and insurance constantly, and they get pitched far less than Denver. Highest reply rate per pitch on this whole list.
| Outlet | Domain | DA | Contact route |
|---|---|---|---|
| Loveland Reporter-Herald | reporterherald.com | 61 | Newsroom contact page |
| Greeley Tribune | greeleytribune.com | 64 | Newsroom contact page |
| Fort Collins Coloradoan | coloradoan.com | 58 | Newsroom contact page |
| Aspen Times | aspentimes.com | 64 | Newsroom contact page |
| Summit Daily | summitdaily.com | 63 | Newsroom contact page |
| Vail Daily | vaildaily.com | 62 | Newsroom contact page |
| Steamboat Pilot | steamboatpilot.com | 63 | Newsroom contact page |
Tier 4: Insurance trade press
Aim this tier at the insurance tracker only. These outlets cover state-by-state wildfire underwriting weekly and are actively hunting local explainers to cite.
| Outlet | Domain | DA | Contact route |
|---|---|---|---|
| Insurance Journal | insurancejournal.com | 75 | www.insurancejournal.com/contact/ VERIFIED |
| Claims Journal | claimsjournal.com | 73 | Same publisher as Insurance Journal |
| Carrier Management | carriermanagement.com | 72 | Same publisher as Insurance Journal |
| PropertyCasualty360 | propertycasualty360.com | 69 | Editorial contact page |
| Insurance Information Institute | iii.org | 66 | Media relations contact |
| AM Best | ambest.com | 65 | News desk contact |
| Risk & Insurance | riskandinsurance.com | 61 | Editorial contact page |
| Swiss Re | swissre.com | 63 | Institute publications team |
| Verisk | verisk.com | 61 | Media relations |
| Milliman | milliman.com | 59 | Media relations |
| Policygenius | policygenius.com | 58 | Editorial team |
| Insurance.com | insurance.com | 55 | Editorial team |
| Insure.com | insure.com | 55 | Editorial team |
| ValuePenguin | valuepenguin.com | 58 | Editorial team |
Tier 5: Real estate and mortgage trade
Aim at the price index, the town comparison, and the calculator. They republish local market data constantly and credit the source.
| Outlet | Domain | DA | Contact route |
|---|---|---|---|
| Realtor.com | realtor.com | 83 | News desk |
| National Association of Realtors | nar.realtor | 83 | Research and media contacts |
| Inman | inman.com | 72 | www.inman.com/about/#contact VERIFIED |
| HousingWire | housingwire.com | 69 | www.housingwire.com/contact/ VERIFIED |
| RISMedia | rismedia.com | 64 | Editorial contact page |
| National Mortgage News | nationalmortgagenews.com | 59 | Editorial contact page |
| The Mortgage Reports | themortgagereports.com | 57 | Editorial contact page |
| Zillow Research | zillow.com | 84 | Zillow economic research media contact |
| Redfin News | redfin.com | 84 | Redfin press contact |
| ATTOM Data | attomdata.com | 59 | Media relations |
| CoreLogic | corelogic.com | 73 | Media relations |
| First American | firstam.com | 74 | Economic research media contact |
| RealtyTrac | realtytrac.com | 55 | Editorial contact |
| Apartment List Research | apartmentlist.com | 56 | Research team media contact |
| Homes.com | homes.com | 78 | Editorial team |
| Trulia | trulia.com | 77 | Press contact |
| Point2Homes | point2homes.com | 71 | Editorial team |
| Movoto | movoto.com | 63 | Editorial team |
| Apartments.com | apartments.com | 72 | Editorial team |
| Rent.com | rent.com | 78 | Editorial team |
| Zumper | zumper.com | 62 | Research team |
Tier 6: Relocation, moving and storage
These already publish Boulder relocation guides, which is exactly why they need a citable local source. Also your advertiser pool, so a link and a sales conversation are the same phone call.
| Outlet | Domain | DA | Contact route |
|---|---|---|---|
| Moving.com | moving.com | 71 | Editorial team |
| Allied Van Lines | allied.com | 70 | Content marketing team |
| Public Storage | publicstorage.com | 64 | Content team |
| Extra Space Storage | extraspace.com | 62 | Content team (already ranks for "moving to Boulder") |
| United Van Lines | unitedvanlines.com | 61 | Annual movers-study team |
| Atlas Van Lines | atlasvanlines.com | 61 | Migration-study team |
| moveBuddha | movebuddha.com | 59 | Research team, publishes migration data |
| Mayflower | mayflower.com | 57 | Content team (already ranks for "moving to Boulder") |
| HireAHelper | hireahelper.com | 56 | Publishes an annual migration report |
| SpareFoot | sparefoot.com | 54 | Editorial team |
| Updater | updater.com | 47 | Content team |
Tier 7: Places-to-live and personal finance
These rank for "best places to live" and need current local data. Lower editorial bar, high volume, good for the survey and the cost index.
| Outlet | Domain | DA | Contact route |
|---|---|---|---|
| Niche | niche.com | 71 | Editorial/data team |
| BestPlaces | bestplaces.net | 68 | Editorial contact |
| SmartAsset | smartasset.com | 68 | Data studies team |
| AreaVibes | areavibes.com | 66 | Editorial contact |
| Livability | livability.com | 60 | Editorial team |
| NerdWallet | nerdwallet.com | 74 | Data studies team |
| Bankrate | bankrate.com | 72 | Data studies team |
| MoneyGeek | moneygeek.com | 53 | Data studies team |
Tier 8: National news, policy and research
Long shots individually, but a Colorado insurance or housing story reaches them a few times a year. Pitch only when you have genuinely novel data and a national hook.
| Outlet | Domain | DA | Contact route |
|---|---|---|---|
| The New York Times | nytimes.com | 88 | Real estate / climate desks |
| The Wall Street Journal | wsj.com | 86 | Real estate desk |
| USA Today | usatoday.com | 85 | Money desk |
| Bloomberg | bloomberg.com | 84 | CityLab and insurance desks |
| CNBC | cnbc.com | 83 | Real estate desk |
| NPR | npr.org | 83 | National desk + Colorado member stations |
| The Hill | thehill.com | 80 | Policy desk |
| MarketWatch | marketwatch.com | 79 | Real estate desk |
| Politico | politico.com | 79 | Energy and climate desks |
| Pew Research | pewresearch.org | 78 | Research citation, not a pitch |
| Colorado State University | colostate.edu | 73 | Extension and REDI program |
| Brookings | brookings.edu | 72 | Metro program |
| Urban Institute | urban.org | 71 | Housing finance policy center |
| KFF Health News | kffhealthnews.org | 71 | Covers disaster and insurance |
| Grist | grist.org | 70 | Climate and housing desk |
| Governing | governing.com | 67 | State and local policy |
| Inside Climate News | insideclimatenews.org | 66 | Wildfire coverage |
| Stateline | stateline.org | 65 | State policy desk |
| Route Fifty | route-fifty.com | 64 | State and local government |
| Yale Climate Connections | yaleclimateconnections.org | 61 | Climate desk |
| reddit.com | 95 | r/boulder, r/Colorado, r/personalfinance. Nofollow, but drives AI citation and traffic | |
| Nextdoor | nextdoor.com | 81 | Boulder neighborhood groups. Nofollow, good for survey recruiting |
Relevance overrides authority: pitch these anyway
All below the DA 45 floor, all worth contacting because they are exactly on topic. A link from a niche wildfire or housing nonprofit signals topical authority that a generic DA 70 link does not.
| Outlet | Domain | DA | Contact route |
|---|---|---|---|
| Colorado Division of Insurance | doi.colorado.gov | 49 | Consumer resources team. A .gov link is the single most valuable one available to you |
| IBHS (disastersafety.org) | disastersafety.org | 50 | Research and media team |
| Headwaters Economics | headwaterseconomics.org | 45 | Wildfire and community planning research |
| Wildfire Risk to Communities | wildfirerisk.org | 44 | USDA Forest Service tool team |
| Colorado Health Institute | coloradohealthinstitute.org | 43 | Data partnerships |
| Harvard Joint Center for Housing | jchs.harvard.edu | 35 | Research citation target |
| Fire Adapted Colorado | fireadaptedco.org | 29 | Statewide wildfire network, high topical relevance |
| CSU REDI | csuredi.org | 27 | Already publishes Colorado insurance research |
How to actually run the outreach
Sequence, not blast
Pitch in waves, smallest and most relevant first. Tier 1 goes out on day one, exclusively. Give the Daily Camera or Boulder Reporting Lab a genuine 48-hour head start and say so in the email, because an exclusive is the only currency you have that costs you nothing. Tier 2 and 3 go on day three. Trade press on day five. National, if at all, in week two once you can point to existing pickup.
What the email has to do
Three sentences before the fold: what the finding is, why it matters to their readers specifically, and where the data came from. Put the single most surprising number in the subject line. Link straight to the asset with no gate and no signup. Offer the raw data as a spreadsheet, because a reporter who can check your numbers is a reporter who will cite them.
Do not attach anything. Do not use the word "exciting". Do not follow up more than once, and wait a full week before you do.
The part most people skip
Publish the methodology and the underlying data openly, on the same page. Every campaign above lives or dies on this. A journalist under deadline links to the source they can verify in ninety seconds, and skips the one that hides its working.
Where the free amplification is
Reddit and Nextdoor links are nofollow, so they pass no direct authority. Post there anyway. They drive real traffic, they are heavily cited by AI answer engines, and reporters genuinely find stories in r/boulder. Ask moderators before posting and lead with the finding, never the link.
What I would actually do, in order
- Insurance tracker. The HB25-1182 window is open right now and it will not stay novel for long.
- Commute measurement. Start the collector immediately, because it needs a month of data before it produces anything. Running in the background costs you nothing.
- Search-demand study. Cheap, fast, and uniquely yours. Good momentum while the insurance piece is being built.
- Newcomer survey. Field it in early autumn, when people who moved over summer are still raw about it.
- Town comparison. Publish once the commute data lands, since that is its missing input.
- Move-in cost index. Start the quarterly clock so the first repeat lands three months later.
- Rent-vs-buy calculator and deed-restriction guide. Both are evergreen and neither has a timing hook, so they fill gaps.
Method and limits. Domain authority figures are DataForSEO bulk rank values on the 0 to 100 scale, pulled 2026-07-26; they correlate with but are not identical to Moz DA or Ahrefs DR, so do not compare them directly against a number from another tool. Contact URLs marked VERIFIED returned HTTP 200 on 2026-07-26 and were not manually read, so confirm the page is still the right destination before pitching. Unmarked routes were not checked at all. HB25-1182's provisions and effective date were read from the enacted bill summary at leg.colorado.gov on 2026-07-26; confirm against the current statute and any Division of Insurance rulemaking before publishing anything that relies on them. The search-volume figures cited in campaign 3 come from a single exploratory DataForSEO pull on 2026-07-26 seeded only on "boulder colorado", and are contaminated with tourism and CU-admissions intent; they demonstrate the data exists, they are not the study. No individual journalist contact details were compiled. Nothing here is a guarantee of coverage or ranking.