Ajijic Member Content Map
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Ajijic Member Content Map
Created: 2026-07-12 by Charlie (PLAN-membership-payments-prep, step 1) Status: DRAFT for Annette's review. Assignments are proposals; she can move any row.
Every existing content asset assigned to exactly one tier. Rule of thumb used: SEO-facing discovery content stays free (it is the lead-generation engine and the agent-referral landing surface); depth, tools-for-action, vendor names, and Annette's ongoing time are member or concierge value.
Tier definitions
| Tier | Who sees it | Why it exists |
|---|---|---|
| Free forever | Everyone, indexed by Google and AI crawlers | Traffic, trust, email capture, agent referral landing pages |
| Member-only ($399/yr) | Paying members | Depth, action tools, updates, community |
| Concierge-only ($150-$400/mo and up) | Concierge and relocation-tier clients | Annette/Ava time and named-vendor introductions |
Assignments
content/lead-magnets/
| Asset | Tier | Notes |
|---|---|---|
pet-import-guide.md/.html (full) | Free (email-gated) | Level 1 lead magnet; delivered on signup, not openly indexed |
pet-import-guide-short.md/.html | Free forever | Open teaser version; SEO page that promotes the full guide signup |
content/relocation-docs/
| Asset | Tier | Notes |
|---|---|---|
first-90-days-checklist | Member-only | Action tool; core membership value |
red-flags-property-mexico | Member-only | High-stakes, high-trust content; also referenced in Tier 3 delivery |
visa-application-checklist | Member-only | Action tool; the free visa FAQ page stays as the teaser |
ajijic-vs-alternatives | Free forever | Top-of-funnel comparison content; strongest SEO/GEO magnet in the set |
static-site/cost-calculator/
| Asset | Tier | Notes |
|---|---|---|
Cost of Living Calculator (index.html) | Free forever | Biggest traffic and link magnet on the site; gating it would starve the funnel. Member upgrade path: a member-only "your personalized budget report" export (gap, see below) |
static-site/categories/ (all 13 pages)
All 13 stay Free forever: healthcare, real-estate, cost-of-living, daily-life, getting-legal, getting-there, community, banking-money, language, neighborhoods, weather-climate, safety, utilities-internet.
Reasoning: these are the SEO backbone and the pages agents will link buyers to. The membership sells what sits BEHIND them: updates, checklists, vendor names, community. Each category page gets a member callout block ("Members get the current vendor list + the step-by-step walkthrough") once membership is live.
static-site/faq/ (all 22 topic pages)
All 22 stay Free forever: banking, beauty-services, contractors, dentists, doctors, events-calendars, healthcare-insurance, home-services, immigration, internet, legal, markets, moving-services, other, pets, pharmacies, real-estate, restaurants, shopping, translators, transportation, utilities.
Same reasoning as categories: FAQ pages are long-tail search capture. Exception to plan for later: once the fb-group-archive pipeline produces named-provider answers, the provider-name layer of each FAQ goes Member-only while the generic answer stays free.
book/ (10 chapters, 00-09)
| Asset | Tier | Notes |
|---|---|---|
| Chapters 00-09 (web versions) | Member-only | The full curated guide is the heart of the $399. The Amazon book stays the B2B agent tool; the web chapters are the maintained, updated consumer product |
lead-magnet-revised.md | Free (email-gated) | Already a lead magnet by design |
named-vendors.md | Concierge-only | Named vendor introductions with Annette's judgment attached are concierge value; a curated subset (the "vetted vendor list") surfaces to members and Digital Discovery buyers per product-lineup-v1 |
Other
| Asset | Tier | Notes |
|---|---|---|
| Homepage, resources.html (incl. Troy Meadows listing), about, join, survey | Free forever | Funnel surfaces |
| Survey-personalized report (from survey capture) | Member-only | Currently a gap (below); the survey itself stays free |
| Vetted vendor list (curated, no negotiation notes) | Member-only | Per product-lineup-v1, also included in $297 Digital Discovery |
| Ava task execution, accompaniments, property checks, Annette calls | Concierge-only | Levels 4-7 of the ladder |
Gaps: where $399 needs more value before launch
Ranked by build effort vs perceived value:
- Monthly "what changed in Ajijic" newsletter (promised in product-lineup-v1). Low effort, high renewal driver. Needs a repeatable sourcing routine from Friendly Gringos.
- Downloadable action templates: lease-agreement checklist, utility setup guide, IMSS enrollment walkthrough. Partial overlap with relocation-docs; 2-3 new templates needed.
- Quarterly live Q&A with Annette (Zoom). Zero build cost, calendar cost only. Strongest "access" justification for the price.
- Survey-personalized report: the survey already captures data; a generated "your situation" report is a wow moment. Medium effort.
- Vendor lists from the fb-group-archive pipeline: blocked on the pipeline running on real data. Do not promise until it exists.
- Community space (forum or Discord): deferred; product-lineup says "to be determined." Do not promise at launch; add as a year-1 upgrade.
Launch floor recommendation: chapters + relocation-doc tools + newsletter + quarterly Q&A is enough to defend $399. Items 4-6 are roadmap.
Indexing note
robots.txt and llms.txt were opened to SEO and AI crawlers on 2026-07-11. Member-only pages must NOT be crawlable once gated: serve them behind server-side auth (not client-side hiding), add noindex meta as a belt-and-suspenders, and exclude member paths from sitemap.xml. Free teaser versions remain indexed. Details in the Membership Platform Decision page.
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