Partnership Outreach
The Testosterone Files — Private
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📬 Partnership Outreach

The Testosterone Files — Influencer Email Templates

What this is: Outreach emails offering ghostwriting of "The Testosterone Files" — a 6-part, research-backed, PubMed-cited series on testosterone for women. The influencer publishes under their own name. Annette's name does not appear. Replace [website/landing page URL] with the actual series URL before sending.
Template 1
Kelly Casperson, MD
~18K Substack · Large YouTube/Podcast
Platform: Email or Substack DM
Tone: Peer-to-peer, warm, direct
Lead: Her FDA testimony
Subject Line
Your FDA testimony — and a fully researched testosterone series with your name on it
How to Reach Her
Substack: kellycasperson.substack.com · Podcast contact form · "You Are Not Broken" website contact form
Template 2
Tamsen Fadal
TV News Anchor → Menopause Advocate · Author of How to Menopause
Platform: Email or Instagram DM
Tone: Non-doctor to non-doctor
Lead: Her book + journalism background
Ask: Record one episode as YouTube video
Subject Line
You write books. I write scripts. One testosterone episode — your voice, your audience.
How to Reach Her
Instagram DM: @tamsen_fadal (fastest — she posts frequently and responds to community DMs)
Template 3
Mary Claire Haver, MD
76K Substack · Author of The New Menopause
Platform: Email (most formal)
Tone: Respectful of credentials
Lead: Her scale + the liability gap
Subject Line
A fully researched testosterone series — patient voice, your platform, no obligation
How to Reach Her
Substack DM · Website contact form: maryclairehaver.com

📌 Notes on Use

  • Landing page URL: Replace [website/landing page URL] with the actual Testosterone Files landing page URL once live.
  • Personalization: Each template references something specific to that person (Casperson's FDA testimony, Fadal's book/broadcast background, Haver's Substack scale). Don't swap these — the specificity is the signal that you actually follow their work.
  • Follow-up: If no response in 10 days, one follow-up max: "Did this land in spam? Happy to share the first episode if useful."
  • Annette's name does not appear in any published content — the influencer publishes as their own.