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Step 0 — Brand Name
Decide on the brand name — done: SmartStrongAlive.com registered 2026-05-16
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Step 1 — Proofread & Approve Articles
Use this dashboard — mark each article Approved when ready.
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Step 2 — Create SmartStrongAlive Substack
Create the SmartStrongAlive Substack and publish the Testosterone Manifesto. Everything else requires a real URL. One article live beats 14 in a draft folder. This is the single biggest blocker.
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Step 3 — Pitch Kelly Casperson
Pitch Kelly Casperson with the ghostwriting offer. Template already written. Her ~300K YouTube audience is more than you'll organically build in a year. Send after the manifesto is live so you have a real URL.
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Step 4 — Record the Testosterone Manifesto Video
Record the testosterone manifesto as a 3–5 min YouTube video — yourself. You don't need a partner or a studio. Your face, your story, your phone. Post it before pitching any video partner.
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Step 5 — Share in Facebook Menopause Groups
Share articles in Facebook menopause groups. Groups with 50K–200K members. One share in the right group can drive thousands of readers.
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Step 6 — Engage on Reddit
Engage on Reddit — r/Menopause and r/HormoneTherapy. Answer real questions, then point to articles when relevant. Zero tolerance for spam, enormous appreciation for genuine well-sourced information.
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Step 7 — Post All 9 Goodreads Book Reviews
Post all 9 Goodreads book reviews. Already written. Every review is a permanent backlink to your Substack that the book's readers will find via Google.
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Step 8 — Submit annettethompson.com to Google Search Console
Article pages are live but unindexed. Submit the sitemap. Menopause content with real citations ranks — long game, starts now.
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Step 9 — Create Lead Magnet: "The Lab Test Cheat Sheet"
One-page PDF: what tests to ask for, right method (LC-MS/MS not immunoassay), target ranges. Free download → email capture. Substack handles this natively.
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Step 10 — Cross-post to Medium
Cross-post to Medium. Built-in audience, SEO surface area. Each article with "originally published on SmartStrongAlive" note. 10 min per article.
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Step 11 — Pitch Tamsen Fadal for One Instagram Share
350K+ followers, your exact reader, non-doctor to non-doctor. Template already written. One Instagram story share = more new readers than months of organic growth.
The honest bottleneck: Steps 3–11 all require Step 2 to happen first. Substack publication is the unlock.