Two sides. One warm introduction between them.
SponsorLab is a done-for-you sponsorship brokerage for mid-tier active-lifestyle and health creators, and the brands who want to reach them. Which one are you?
I'm a creator
You have 50,000 to 500,000 followers in outdoor, endurance, climbing, gravel or mountain biking, backcountry ski, nutrition and recovery, or women's midlife health and fitness. We find the brands who already pay creators like you, then handle outreach, negotiation, and closing.
- No upfront cost, ever
- 15 to 20% commission, only on closed deals
- Warm outreach backed by verified payment data
I'm a brand
You need credible mid-tier voices in outdoor, endurance, climbing, cycling, ski, nutrition, or women's health. We match you with vetted creators backed by real payment data, and it costs you nothing to be matched.
- Free to be matched, no cost, ever
- Creators pre-screened against 685 verified links
- Faster access to vetted mid-tier talent
The database behind every match
Both sides get the same thing: evidence, not guesswork. We track real, verified sponsorship payments across our six verticals.
Six verticals, shared by both doors
Whichever door you walked through, this is the territory we work.
Outdoor & Endurance
Trail, ultrarunning, mountaineering, hiking, masters endurance.
Climbing
Bouldering, sport, alpine.
Gravel & Mountain Biking
Gravel, road, and MTB.
Backcountry Ski
Backcountry and splitboard.
Nutrition & Recovery
Cross-cutting sponsors that place across every other vertical.
Women's Midlife Health & Fitness
Menopause, strength, longevity.
How it works, on each side
Onboard and profile. We learn your audience and content style, then run you against the database.
Match and pitch. We rank brands by verified payment evidence, then write and send outreach with proof attached.
Negotiate and close. We price the deal, negotiate terms, and manage the contract. You pay 15 to 20% only when it closes.
Tell us your fit. Category, budget range, and the audience you want to reach.
We shortlist creators. Pulled from our evidence base, matched to your category and audience overlap, not just follower count.
We make the introduction. Warm, evidence-backed, and free. You negotiate directly or through us.
Proven-payer brands in our database
Confirmed sponsorship payments to creators in our size range, across our verticals.
Questions from each side
How do mid-tier creators get sponsorships?
Most creators with 50,000 to 500,000 followers rely on slow, manual outreach with no way to prove a brand already pays creators like them. SponsorLab replaces that guesswork with a verified database of creator-to-brand payments, so every pitch opens with proof.
How much commission does SponsorLab take?
15 to 20%, only on deals that actually close. No upfront cost, no retainer, no fee if nothing closes.
Do brands pay to be matched with creators?
No. Brands pay nothing to be matched or introduced. SponsorLab earns its fee only from the creator side, when a deal closes, so brand-side matching stays free.
How does SponsorLab vet creators for brands?
Every creator in our roster is matched against a database of 685 verified sponsor payments, so brands see creators with a track record of delivering for other sponsors in their category, not just a follower count.