685 verified sponsor payments. 365 brands. 136 creators. That's not a pitch, it's our database.
SponsorLab is a done-for-you sponsorship brokerage for outdoor, endurance, and wellness creators with 50,000 to 500,000 followers. We don't guess which brands pay creators like you. We've tracked it, verified it, and built our matching on top of it.
How we built the proof
We don't ask creators to self-report their sponsors and we don't buy a list of brand marketing emails. We scrape and verify public posts where a creator discloses a paid partnership, cross-reference the brand, and log it as a confirmed payment link. Every match we make starts from a record like this one.
- Vertical
- Backcountry ski
- Brand
- Illustrative outerwear sponsor
- Payment type
- Paid partnership post
- Follower range
- 50,000 to 500,000
- Status
- Verified ✓
Proven-payer brands in our database
These are brands with confirmed sponsorship payments to creators in our size range, inside the verticals we work. When we pitch a creator to a brand on this list (or a brand like it), we can say so, and prove it.
Six verticals, one shared buyer pool
We work in the sports and health categories that share the same brand buyers, which is why one nutrition or apparel relationship pays off across every vertical below.
Outdoor & Endurance
Trail running, ultrarunning, mountaineering, hiking and backpacking. Our densest evidence, proven payers like onX, Salomon, and Garmin.
Climbing
Bouldering, sport, and alpine. Brands like Black Diamond, Petzl, and Friction Labs already pay creators in this lane.
Gravel & Mountain Biking
Gravel, road, and MTB. One of the best-funded creator categories, with Specialized, SRAM, and Wahoo among the active payers.
Backcountry Ski
Backcountry and splitboard. A smaller, high-intent pool with brands like Dynafit and Ortovox already paying for authentic voices.
Nutrition & Recovery
Cross-cutting sponsors like LMNT, Skratch, and Momentous that pay creators across every other vertical on this list.
Women's Midlife Health & Fitness
Menopause, strength, and longevity. A fast-growing pool of DTC health brands with a founder who knows the space directly.
How it works
Full-service, done-for-you brokering. We charge creators a 15 to 20% success commission, only on deals we close. It costs brands nothing to be matched.
Onboard and profile
We learn your audience, content style, and past brand relationships, then run you against the database.
Match and pitch with proof
We rank brands by verified payment evidence and audience fit, then write and send outreach that leads with proof, not a cold ask.
Negotiate and close
We price the deal against market data, negotiate terms, and manage the contract. You only pay when it closes.
Two paths in
For creators
You're a creator with 50,000 to 500,000 followers in one of the six verticals above. We do the sourcing, outreach, and negotiation for you.
- No upfront cost, ever
- 15 to 20% commission, only on closed deals
- Warm outreach backed by verified payment data
- We handle negotiation and contracting
For brands
You need credible mid-tier voices in outdoor, endurance, climbing, cycling, ski, nutrition, or women's health. We bring you vetted creators with evidence attached.
- Free to be matched, no cost, ever
- Creators pre-screened against 685 verified payment links
- Faster access to vetted mid-tier talent
- No campaign-management software to learn
Frequently asked questions
How do mid-tier creators get sponsorships?
Most mid-tier creators (50,000 to 500,000 followers) get sponsorships through slow, manual outreach: cold emails, guesswork on who to pitch, and no way to prove a brand already pays creators like them. SponsorLab replaces that guesswork with a verified database of creator-to-brand payments, so every pitch opens with proof instead of a cold introduction.
What does a sponsorship broker do?
A sponsorship broker sources brand matches, writes and sends outreach, negotiates rates and deliverables, and manages the contract, on behalf of the creator. SponsorLab does this full time so the creator can keep making content instead of running a sales process.
Do brands pay to be matched with creators?
No. Brands pay nothing to be matched or introduced. SponsorLab earns its fee only from the creator side, as a commission when a deal closes, so brand-side matching stays free and there's no incentive to push a bad fit.
How much commission does a sponsorship broker take?
SponsorLab charges creators a 15 to 20% success commission, only on deals that actually close. There is no upfront cost, no retainer requirement, and no fee if nothing closes.